SavedAdd your journal

Journals / Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2012 / Cilt: 30 - Sayı: 2

The relationship between corporate reputation and image with hospital performance

Kurumsal i tibar ve imajın hastanelerin performansı i le iliskisi

Songül ÇINAROGLU
Bayram SAH İN
Pages
27–56
Publication Date
2022-10-18
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It was found that there were differences between the perceptions of patients and hospital managers about corporate reputation and image (p

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The aim of this study is to specify whether hospital managers and patients differ in their perceptions of corporate reputation and image of hospitals and to identify the relationship between corporate reputation and image with hospital performance indicators.
📊
Key Findings & Data:In order to determine the perceptions of corporate reputation and image, questionnaires were distributed to a total of 400 patients that applied to the twenty public and private hospitals located in Ankara metropolitan area between January and July 2011 and 90 managers in these ospitals.
💡
Conclusion & Impact:It was found that there were differences between the perceptions of patients and hospital managers about corporate reputation and image (p
🔬Design:Survey & Empirical Study
📍Scope:2011 Verileri
⚙️Variables:Domain Parameters

Abstract

The aim of this study is to specify whether hospital managers and patients differ in their perceptions of corporate reputation and image of hospitals and to identify the relationship between corporate reputation and image with hospital performance indicators. In order to determine the perceptions of corporate reputation and image, questionnaires were distributed to a total of 400 patients that applied to the twenty public and private hospitals located in Ankara metropolitan area between January and July 2011 and 90 managers in these ospitals. To obtain the hospital performance indicators, the secondary data were used. It was found that there were differences between the perceptions of patients and hospital managers about corporate reputation and image (p

Özet

Bu çalısma ile, Ankara’da bulunan özel ve kamu hastanelerinde görev yapmakta olan hastane yöneticilerinin ve bu hastanelere basvuran poliklinik hastalarının kurumsal itibar ve imaj algıları arasında fark olup olmadıgının belirlenmesi ve kurumsal itibar ve imaj algılarının hastane performans göstergeleri ile iliskisinin incelenmesi amaçlanmıstır. Arastırmada, kurumsal itibar ve imaj algılarının tespit edilmesi için Ankara metropolitan alanda bulunan toplam yirmi hastaneye Ocak-Temmuz 2011 tarihleri arasında basvuran 400 poliklinik hastası ve bu hastanelerde görev yapmakta olan 90 hastane üst düzey yöneticisine anket uygulanmıstır. Hastane performans göstergelerinin elde edilmesinde ikincil verilerden yararlanılmıstır. Arastırmada hastalar ve hastane yöneticilerinin kurumsal itibar ve imaj algıları arasında farklılıklar oldugu (p

🔖

Cite This Article

ÇINAROGLU, S., İN, B. S. (2022). The relationship between corporate reputation and image with hospital performance. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 30 - Sayı: 2, 27–56. https://ajindex.com/articles/533200

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (14)

  1. Abraham, T. (2007) Identifying The Parameters of Corporate Reputation for The Hospital Industry in Singapore, Doctoral Thesis, Singapore: University of South Australia. Albrecht, G., J. Hoogstraten (1998) ‘Satisfaction as a Determinant of Compliance’, Community Dentistry and Oral Epidemiology, 26(2), 139-146.
  2. Alsop, R.J. (2004) “Corporate Reputation: Anything But Superficial – The Deep But Fragile Nature of Corporate Reputation”, Journal of Business Strategy, 25(6), 21-29.
  3. Balmer, J.M.T. (1998) “Corporate Identity and The Advent of Corporate Marketing”, Journal of Marketing Management, 14(8), 963-996.
  4. Bergh, D.D., D.J. Ketchen, B. Boyd, J. Bergh (2010) “New Frontiers of the Reputation- Performance Relationship: Insights From Multiple Theories”, Journal of Management, 36(3), 620-632.
  5. Bismuth, A., Y. Tojo (2008) “Creating Value From Intellectual Assets”, Journal of Intellectual Capital, 9(2), 228-245.
  6. Brotherton, B., G. Adler (1999) An Integrative Approach to Enhancing Customer Value and Corporate Performance in The International Hotel Industry, International Journal of Hospitality Management, 18(3), 261-272.
  7. Brown, S.P., S.K. Lam (2008) “A Meta Analysis of Relationships Linking Employee Satisfaction To Customer Responses”, Journal of Retailing, 84(3), 243-255.
  8. Carmeli, A., A. Tishler (2005) “Academic Research Perceived Organizational Reputation and Organizational Performance: An Emprical Investigation of Industrial Enterprises”, Corporate Reputation Review, 8(1), 13-30.
  9. Castro, G.M., P.L. Saez, J.E.N. Lopez (2004) “The Role of Corporate Reputation in Developing Relational Capital”, Journal of Intellectual Capital, 5(4), 575- 585. Christian, R.C. (1959) “How Important Is The Corporate Image?”, Journal of Marketing, 79-80.
  10. Chun, R. (2005) “Corporate Reputation Meaning and Measurement”, International Journal of Management Reviews, 7(2), 91-109.
  11. Cravens, K.S., E.G. Oliver (2006) “Employees: The Key Link to Corporate Reputation Management”, Business Horizons, 49(4), 293-302.
  12. Curtright, J.W., S.C. Stolp-Smith, E.S. Edell (2000) “Strategic Performance Management: Development of a Performance Maesurement System at the Mayo Clinic”, Journal of Healthcare Management, 45(1), 58-68.
  13. Davies, G., R. Chun, M.A. Kamins (2010) “Reputation Gaps and the Performance of Service Organizations”, Strategic Management Journal, 31(5), 530-546.
  14. Deephouse, D.L. (1997) “The Effect of Financial and Media Reputation on Performance”, Corporate Reputation Review, 1(1,2), 68-71. DesHarnais,