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Journals / Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi / 2018 / Cilt: 19 - Sayı: 2

Mobile Shopping on The Axis of Hedonism and Innovation

HAZCILIK VE YENİLİKÇİLİK EKSENİNDE MOBİL ALIŞVERİŞLER1

Selçuk Yasin YILDIZ
Murat Fatih TUNA
Nermin Ekin SAVAŞ
Pages
400–412
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The lack of resources and time in the research process constitute the limitations of this study.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims to determine the relationships between hedonic shopping motivations, technology innovativeness and the intention of buying over mobile applications.
📊
Key Findings & Data:During the research period, data is collected from 398 people using mobile shopping application by face-to-face questionnaire.
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Conclusion & Impact:The lack of resources and time in the research process constitute the limitations of this study.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This study aims to determine the relationships between hedonic shopping motivations, technology innovativeness and the intention of buying over mobile applications. During the research period, data is collected from 398 people using mobile shopping application by face-to-face questionnaire. The data gained is used to make factor analysis and correlation analysis. According to the research findings; it is determined that some of the hedonic shopping motivations have a relationship between technology innovativeness, while some of them have a relationship between the intention of buying over mobile applications. There is no relationship found between technology innovativeness and purchasing intention via mobile applications. Trying to determine the relationship between the hedonic shopping motivations, technology innovation and the intention of purchasing intention on mobile applications is of original value. The lack of resources and time in the research process constitute the limitations of this study.

Özet

Bu çalışmada; hedonik alışveriş motivasyonları, teknoloji yenilikçiliği ve mobil uygulamalar üzerinden satın alma niyeti arasındaki ilişkilerin tespit edilmesi amaçlanmaktadır. Araştırma kapsamında, mobil alışveriş uygulaması kullanan 398 kişiden, yüz yüze anket uygulaması yardımıyla veriler toplanmıştır. Elde edilen verilere, faktör analizi ve korelasyon analizi yapılmıştır. Çalışma bulgularına göre; hedonik alışveriş motivasyonlarından bazılarının teknoloji yenilikçiliği ile bazılarının ise mobil uygulamalar üzerinden satın alma niyeti ile ilişkisi belirlenmiştir. Teknoloji yenilikçiliği ile mobil uygulamalar üzerinden satın alma niyeti arasında herhangi bir ilişki belirlenememiştir. Çalışma kapsamında ele alınan hedonik alışveriş motivasyonları, teknoloji yenilikçiliği ve mobil uygulamalar üzerinden satın alma niyeti duygularının birbirleriyle ilişkisinin belirlenmeye çalışılması özgün değer taşımaktadır. Araştırma sürecinde karşılaşılan kaynak ve zaman yetersizliği, bu çalışmanın kısıtını oluşturmaktadır.

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Cite This Article

YILDIZ, S. Y., TUNA, M. F., SAVAŞ, N. E. (2022). Mobile Shopping on The Axis of Hedonism and Innovation. Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi, Cilt: 19 - Sayı: 2, 400–412. https://ajindex.com/articles/480635

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