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Journals / Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi / 2015 / Cilt: 29 - Sayı: 3

THE WEB USE OF TOURISM ESTABLISHMENT OF THE CITY OF ERZURUM AND THE EVALUATION OF THE WEBSITE

ERZURUM İLİ TURİZM İİLETMELERİ WEB KULLANIMI VE WEB SİTELERİNİN DEĞERLENDİRİLMESİ

Çetin AKKUŞ
Gülizar CENGİZ
Pages
441–458
Publication Date
2022-10-11
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It has been put forward that essential reformations should be made especially in marketing effectiveness and travel planning categories.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The assessments of the web sites of tourism establishments provide a positive result about different kinds of managements for the customers who plan to go on a holiday by using the cyber world.
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Key Findings & Data:Standard Web Site Rating Scale, formed by Mills and Morrison (2002) about the use of web sites in tourism and service sector, has been benefited from.
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Conclusion & Impact:It has been put forward that essential reformations should be made especially in marketing effectiveness and travel planning categories.
🔬Design:Research Article
📍Scope:2002 Verileri
⚙️Variables:Domain Parameters

Abstract

The assessments of the web sites of tourism establishments provide a positive result about different kinds of managements for the customers who plan to go on a holiday by using the cyber world. A web site designed effectively differs that management from others and makes it chosen. In this study, it has been aimed to determine in what size the tourism establishments in Erzurum use information technologies, which features there are in available web sites and whether the web site features change or not according to the type of the establishment. The method of the research is content analysis and it is a descriptive study. Standard Web Site Rating Scale, formed by Mills and Morrison (2002) about the use of web sites in tourism and service sector, has been benefited from. At the end of the analysis, it has been determined that the web sites of tourism establishments in Erzurum getting 107,54 point offer an average picture with a rate of %41,04. It has been put forward that essential reformations should be made especially in marketing effectiveness and travel planning categories.

Özet

AlınıĢ Tarihi: 29 Mayıs 2012 Kabul Tarihi: 06 Nisan 2015

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Cite This Article

AKKUŞ, Ç., CENGİZ, G. (2022). THE WEB USE OF TOURISM ESTABLISHMENT OF THE CITY OF ERZURUM AND THE EVALUATION OF THE WEBSITE. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, Cilt: 29 - Sayı: 3, 441–458. https://ajindex.com/articles/453535

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