SavedAdd your journal

Journals / Ankara Üniversitesi SBF Dergisi / 2009 / Cilt: 64 - Sayı: 2

Ethical decision making in marketing research

Pazarlama araştırmasında etik karar alma

Erkan ÖZDEMİR
Pages
119–144
Publication Date
2022-10-11
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The model of ethical decision making in marketing research incorporates the perspectives of all parties involved in the process of making ethical marketing research decisions, the various ethical philosophies, and external variables.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In recent years, there has been an increasing amount of attention devoted to the place and practice of ethics in business in general and the marketing function in particular which is due to the high visibility of marketing.
📊
Key Findings & Data:The area of marketing research within marketing, has been identified as involving activities that pose significant ethical problems.
💡
Conclusion & Impact:The model of ethical decision making in marketing research incorporates the perspectives of all parties involved in the process of making ethical marketing research decisions, the various ethical philosophies, and external variables.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

In recent years, there has been an increasing amount of attention devoted to the place and practice of ethics in business in general and the marketing function in particular which is due to the high visibility of marketing. The area of marketing research within marketing, has been identified as involving activities that pose significant ethical problems. Ethical issues in marketing research derive from a researcher's relations with the parties in the marketing research process, including respondents, clients of research firm or research departments and general public. This article studies an ethical framework for marketing research, the various philosophies of ethics, models of ethical decision-making in marketing and the model of ethical decision-making in marketing research. The model of ethical decision making in marketing research incorporates the perspectives of all parties involved in the process of making ethical marketing research decisions, the various ethical philosophies, and external variables.

Özet

Son yıllarda genelde işletmelerdeki, özelde ise pazarlamanın göz önünde olmasının yüksek olmasından dolayı pazarlama bölümündeki etik ile ilgili uygulamalara gösterilen dikkatin miktarında bir artış olmaktadır. Pazarlama içerisinde yer alan pazarlama araştırması alanı ise, önemli etik sorunların olduğu faaliyetleri kapsayan bir alan olarak tanımlanmaktadır. Pazarlama araştırmasındaki etik somnlar pazarlama araştırması sürecinde araştırmacının cevaplayıcılar, araştırma firmasının veya araştırma bölümünün müşterileri ve genel kamuoyunu içeren taraflarla olan ilişkilerinden meydana gelmektedir. Bu makale pazarlama araştırmasının etik çerçevesini, çeşitli etik felsefelerini, pazarlamada etik karar alma modellerini ve pazarlama araştırmasında etik karar alma modelini incelemektedir. Pazarlama araştırmasında etik karar alma modeli, çeşitli etik felsefeleri, dışsal değişkenleri ve pazarlama araştırmasında etik kararların alınması sürecinde yer alan bütün tarafların bakış açılarını bir araya getirmektedir.

🔖

Cite This Article

ÖZDEMİR, E. (2022). Ethical decision making in marketing research. Ankara Üniversitesi SBF Dergisi, Cilt: 64 - Sayı: 2, 119–144. https://ajindex.com/articles/443105

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (11)

  1. AAKER, David A./Kumar, V./Day, George S. (1995), Marketing Research (New York: J. Wiley, 5. Ed). AKAAH, Ishmael P. '(1997), "Influence of Deontological and Teleological Factors on Research Ethics Evaluations," Journal of Business Research, 39/2: 71-80.
  2. AKAAH, Ishmael P./RIORDAN, Edward A. (February 1989), "Judgment of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension," Journal of Marketing Research, 26/1: 112-120.
  3. ALSMADI, Sami (July 2008), "Marketing Research Ethics: Researcher's Obligations toward Human Subjects," Jornal of Academical Ethics, 6: 153-160.
  4. ARIKAN, Semra (1995), "İşletmelerde Sosyal Sorumluluk ve İş Ahlakı," Hacettepe Üniversitesi İİBF Dergisi, 13: 171-180.
  5. AY, Canan (2005), "İşletmelerde Etiksel Karar Almada Kültürün Rolü," Yönetim ve Ekonomi, 12/ 2: 31-52.
  6. CAMENISCH, Paul F. (April 1991), "Marketing Ethics: Some Dimensions of the Challenge," Journal of Business Ethics, 10/4:245-248.
  7. CARRIGAN, Marylyn/KIRKUP, Malcolm (October 2001), "The Ethical Responsibilities of Marketers in Retail Observational Research: Protecting Stakeholders Through the Ethical 'Research Covenant'," International Review of Retail, Distribution and Consumer Research, 11/4: 415-435.
  8. CASTLEBERRY, Stephen B./FRENCH, Warren/CARLIN, Barbara A. (June 1993), "The Ethical Framework of Advertising and Marketing Research Practitioners: A Moral Development Perspective," Journal of Advertising, 22/2: 39-46.
  9. CAVANAGH, Gerald F. (1990), American Business Values (N.J.: Prentice Hall, 3. Ed.). CHONKO, Lawrence B. (1995), Ethical Decision Making in Marketing (Thousand Oaks: Sage Publications). CHURCHILL, Gilberth A. (1995), Marketing Research: Methodological Foundations (Forth Worth: The Dryden Pres, 6. Ed.). COPPETT, John I./STAPLES, William A. (1994), Professional Selling-A Relationship Management Process (Ohio: South-Western Publishing Co.). CRAWFORD, C. Merle (April 1970), "Attitudes of Marketing Executives Toward Ethics in Marketing Research," Journal of Marketing, 34/2: 46-52.
  10. DAFT, Richard L. (1997), Management (Texas: The Dryden Pres, 4. Ed.). DAN, Toy/WRIGHT, Lauren/OLSON, Jerry (Jul 2001), "A Conceptual Framework For Analyzing Deception and Debriefing Effects in Marketing Research," Psychology & Marketing, 18/7: 691-719. Daulatram B. Lund, 2001, "Deontological and Teleological Influences on Marketing Research Ethics," The Journal of Applied Business Research, 17/2: 65-82.
  11. DILLION, William R./MADDEN, Thomas J./FIRTLE, Neil H. (19