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Journals / Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi / 2020 / Cilt: 8 - Sayı: 2

A Research on Determining The Role of Destination Image on Destination Selection Decisions of Tourists: The Case of Kaş

Turistlerin Destinasyon Seçim Kararlarında Destinasyon İmajının Rolünün Belirlenmesine Yönelik Bir Araştırma: Kaş Örneği

Gülay ÇAKIR
Aydın ÜNAL
Pages
395–403
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of the analysis (SPSS) (244 participants); it was determined that general satisfaction (68 %) and intention to revisit (66 %) levels of domestic and foreign tourists visiting Kaş were high; and it was determined that the levels of the overall assessment of the destination image (76 %) and the desire to destination (78 %) were very high.

📌 3 Key Takeaways

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Objective & Hypothesis:In this study, it is aimed to determine the elements of the image that domestic and foreign tourists have about Kaş, which is one of the major diving destinations in Turkey and to measure the difference levels of these elements in terms of demographic variables of tourists.
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Key Findings & Data:For this purpose, a total of 300 questionnaires were delivered to domestic and foreign tourists visiting the destination in June-August 2019.
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Conclusion & Impact:As a result of the analysis (SPSS) (244 participants); it was determined that general satisfaction (68 %) and intention to revisit (66 %) levels of domestic and foreign tourists visiting Kaş were high; and it was determined that the levels of the overall assessment of the destination image (76 %) and the desire to destination (78 %) were very high.
🔬Design:Survey & Empirical Study
📍Scope:2019 Verileri
⚙️Variables:Domain Parameters

Abstract

In this study, it is aimed to determine the elements of the image that domestic and foreign tourists have about Kaş, which is one of the major diving destinations in Turkey and to measure the difference levels of these elements in terms of demographic variables of tourists. For this purpose, a total of 300 questionnaires were delivered to domestic and foreign tourists visiting the destination in June-August 2019. Of the questionnaires, 34 were excluded from the evaluation because more than 50 % of the response codings were left blank and 22 were ecluded from the evaluation because the same answer field was coded more than one. As a result of the analysis (SPSS) (244 participants); it was determined that general satisfaction (68 %) and intention to revisit (66 %) levels of domestic and foreign tourists visiting Kaş were high; and it was determined that the levels of the overall assessment of the destination image (76 %) and the desire to destination (78 %) were very high.

Özet

Çalışmada, Türkiye’nin önemli dalış destinasyonlarından Kaş’ı ziyaret eden yerli ve yabancıturistlerin destinasyon ile ilgili sahip oldukları imajı oluşturan unsurların belirlenmesi ve buunsurların turistlerin demografik değişkenlerine göre farklılık düzeylerinin ölçülmesiamaçlanmaktadır. Bu amaçla Haziran-Ağustos 2019 döneminde ilgili destinasyonu ziyaret edenyerli ve yabancı turistlere kendilerinin cevapladıkları toplam 300 anket formu ulaştırılmıştır. Geridönüş sağlanan anketlerden 34 tanesi cevap kodlamalarının %50’sinden fazlasının boşbırakılmasından 22 tanesi ise aynı cevap alanının birden fazla kodlanmasından dolayı değerlendirmedışında bırakılmıştır. Yapılan analizler (SPSS) neticesinde (244 katılımcı); Kaş’ı ziyaret eden yerlive yabancı turistlerin genel memnuniyet düzeylerinin (%68) ve tekrar ziyaret niyetlerinin (%66)yüksek; destinasyon imajını genel değerlendirme düzeylerinin (%76) ve destinasyona duyulan arzudüzeylerinin (%78) ise çok yüksek düzeyde gerçekleştiği belirlenmiştir.

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Cite This Article

ÇAKIR, G., ÜNAL, A. (2022). A Research on Determining The Role of Destination Image on Destination Selection Decisions of Tourists: The Case of Kaş. Anemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi, Cilt: 8 - Sayı: 2, 395–403. https://ajindex.com/articles/439886

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