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Journals / Anadolu Üniversitesi Sosyal Bilimler Dergisi / 2007 / Cilt: 7 - Sayı: 2

A New Approach Towards Evaulation and Selection of Salesperson Candidates: Fuzzy Topsis

Satış Elemanı Adaylarının Değerlendirilmesine ve Seçimine Yönelik Yeni Bir Yaklaşım: Fuzzy Topsis

Fatih ECER
Pages
187–203
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The study shows that Fuzzy TOPSIS method is very well suited method, as a decision tool, towards using for salesperson candidates evaluation and selection decisions.

📌 3 Key Takeaways

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Objective & Hypothesis:The aim of the study is to introduce Fuzzy TOPSIS method and to show how to benefit it for evaluation of salesperson candidates.
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Key Findings & Data:Foundation of Fuzzy TOPSIS method which is one of Multiple Criteria Decision Making (MCDM) methods and to allow group decision-making in fuzzy environment is calculation of the closeness coefficients by means of Fuzzy Positive Ideal Solution (FPIS) and Fuzzy Negative Ideal Solution (FNIS).
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Conclusion & Impact:The study shows that Fuzzy TOPSIS method is very well suited method, as a decision tool, towards using for salesperson candidates evaluation and selection decisions.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The aim of the study is to introduce Fuzzy TOPSIS method and to show how to benefit it for evaluation of salesperson candidates. Foundation of Fuzzy TOPSIS method which is one of Multiple Criteria Decision Making (MCDM) methods and to allow group decision-making in fuzzy environment is calculation of the closeness coefficients by means of Fuzzy Positive Ideal Solution (FPIS) and Fuzzy Negative Ideal Solution (FNIS). According to the calculated closeness coefficients, alternatives are ranked.In the study, salesperson candidates were assessed in accordance with seven decision criteria by three decision makers (DM’s). Decision makers have done their assessments with linguistic variables then these variables transformed to positive trapezoidal fuzzy numbers. The study shows that Fuzzy TOPSIS method is very well suited method, as a decision tool, towards using for salesperson candidates evaluation and selection decisions.

Özet

Çalışmanın amacı Fuzzy TOPSİS yöntemini tanıtmak ve yöntem yardımıyla satış elemanı adaylarının nasıl değerlendirildiğini ortaya koymaktır. Çok Kriterli Karar Verme (ÇKKV) yöntemlerinden biri olan ve bulanık ortamlarda grup kararı vermeye olanak tanıyan Fuzzy TOPSİS yönteminin temel mantığı Fuzzy Pozitif İdeal Çözüm (FPİÇ) ve Fuzzy Negatif İdeal Çözüm (FNİÇ) vasıtasıyla yakınlık katsayılarının hesaplanmasıdır. Hesaplanan yakınlık katsayılarına göre alternatifler sıralanır.Çalışmada, satış elemanı adayları üç karar verici (KV) tarafından yedi karar kriterine göre değerlendirilmiştir. KV’ler değerlendirmelerini dilsel ifadelerle yapmış, sonra bu ifadeler pozitif yamuk fuzzy sayılara dönüştürülmüştür. Çalışma, Fuzzy TOPSİS yönteminin, bir karar aracı olarak, satış elemanı adaylarını değerlendirme ve seçme kararlarında kullanmaya yönelik oldukça uygun bir yöntem olduğunu göstermiştir.

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Cite This Article

ECER, F. (2022). A New Approach Towards Evaulation and Selection of Salesperson Candidates: Fuzzy Topsis. Anadolu Üniversitesi Sosyal Bilimler Dergisi, Cilt: 7 - Sayı: 2, 187–203. https://ajindex.com/articles/439041

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