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Journals / Anadolu Üniversitesi Sosyal Bilimler Dergisi / 2007 / Cilt: 7 - Sayı: 1

Evaluation of Quality Dimensions of Web Sites

İnternet Sitelerinin Kalite Boyutlarının Değerlendirilmesi

Hilmi YÜKSEL
Pages
519–536
Publication Date
2022-10-11
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

However, there will be differentiation in the dimensions of SERVQUAL model when used for the evaluation of web sites’ quality.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In this paper, the factors that affect the quality of web sites have been evaluated.
📊
Key Findings & Data:The facts that how an internet user evaluate the quality of a web site that he visited and which factors affect the internet user to visit the same web site again in the future are discussed.
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Conclusion & Impact:However, there will be differentiation in the dimensions of SERVQUAL model when used for the evaluation of web sites’ quality.
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

In this paper, the factors that affect the quality of web sites have been evaluated. The facts that how an internet user evaluate the quality of a web site that he visited and which factors affect the internet user to visit the same web site again in the future are discussed. In this context, the literature has been reviewed and the quality dimensions of web sites and electronic commerce have been evaluated. In the direction of the main question, can SERVQUAL model which is used for evaluating the quality of service operations be used in the evaluation of web sites’ quality?, standards, models and the researches in the literature about the evaluation of web sites’ quality have been examined. SERVQUAL model which is used for evaluating the quality of service operations can be used in the evaluation of web sites’ quality. However, there will be differentiation in the dimensions of SERVQUAL model when used for the evaluation of web sites’ quality.

Özet

Bu çalışmada, internet sitelerinin kalitesini etkileyen faktörler değerlendirilmiştir. Bir internet kullanıcısının, ziyaret ettiği internet sitesinin kalitesini nasıl değerlendirdiği ve internet sitesini tekrar ziyaret etmesinde hangi faktörlerin etkili olduğu tartışılmıştır. Bu kapsamda, internet sitelerinin kalitesinin değerlendirilmesine ilişkin literatürde olan çalışmalar incelenmiş ve internet sitelerinin ve elektronik ticaretin kalite boyutları değerlendirilmiştir. Hizmet işlemlerinin kalitesinin değerlendirilmesinde yaygın olarak kullanılan SERVQUAL modelinin, internet sitelerinin kalitesinin de değerlendirilmesinde kullanılabilir mi? temel sorusu doğrultusunda; internet sitelerinin kalitesinin değerlendirilmesine ilişkin mevcut standartlar, modeller ve literatürde yer alan çalışmalar incelenmiştir. Hizmet işlemlerinin kalitesini değerlendirmek için geliştirilen SERVQUAL modeli internet sitelerinin kalitesinin değerlendirilmesinde de yararlanılabilmektedir ancak, SERVQUAL modelinin boyutlarında, internet sitelerinin kalitesinin değerlendirilmesinde kullanıldığında farklılaşmalar olacaktır.

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Cite This Article

YÜKSEL, H. (2022). Evaluation of Quality Dimensions of Web Sites. Anadolu Üniversitesi Sosyal Bilimler Dergisi, Cilt: 7 - Sayı: 1, 519–536. https://ajindex.com/articles/439014

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References (1)

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