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Journals / Anadolu Üniversitesi Sosyal Bilimler Dergisi / 2012 / Cilt: 12 - Sayı: 4

A two-phase model for strategic decision making: Activation of scenarios with cognitive maps and an application on automotive industry

Stratejik karar almada iki aşamalı bir model: Senaryoların bilişsel haritalar ile etkinleştirilmesi ve Otomotiv Endüstrisinde bir uygulama

Gül EMEL GÖKAY
Cem KABAK
Mehlika SARAÇ
Pages
85–100
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Also this study is supported by an application on future of automotive industry.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In recent years, using different decision making methods has become a requirement in decision making processes which have high uncertainty and variability.
📊
Key Findings & Data:The aim of this study is to suggest an usage of scenario analysis and cognitive maps together in strategic decision making process, by this modeling, offer a structure for the qualitative scenario texts by cognitive maps and establish a hierarchical structure with targets, strategies, actions which will give input to the decision making process.
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Conclusion & Impact:Also this study is supported by an application on future of automotive industry.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

In recent years, using different decision making methods has become a requirement in decision making processes which have high uncertainty and variability. The aim of this study is to suggest an usage of scenario analysis and cognitive maps together in strategic decision making process, by this modeling, offer a structure for the qualitative scenario texts by cognitive maps and establish a hierarchical structure with targets, strategies, actions which will give input to the decision making process. Also this study is supported by an application on future of automotive industry.

Özet

Son yıllarda karar alma süreçlerinde görülen yüksek derecedeki belirsizlik ve değişkenlik, farklı karar alma metotlarının birlikte kullanımını gerekli hale getirmiştir. Bu çalışmada, stratejik karar alma sürecini desteklemede senaryo analizi ve bilişsel haritaların birlikte kullanımı önerilmektedir. Bu modelleme ile senaryo analizi sonucunda elde edilen nitel senaryo metinlerinin bilişsel haritalar yoluyla yapılandırılması, yorumlanması ve karar alma sürecine girdi oluşturacak; hedefler, stratejiler, aksiyonlardan oluşan hiyerarşik yapının kurulması amaçlanmaktadır. Çalışma, Otomotiv Endüstrisinin geleceğine ilişkin bir uygulama ile desteklenmektedir.

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Cite This Article

GÖKAY, G. E., KABAK, C., SARAÇ, M. (2022). A two-phase model for strategic decision making: Activation of scenarios with cognitive maps and an application on automotive industry. Anadolu Üniversitesi Sosyal Bilimler Dergisi, Cilt: 12 - Sayı: 4, 85–100. https://ajindex.com/articles/438882

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