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Journals / Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi / 2012 / Cilt: 14 - Sayı: 1

Social marketing approach to organ donation: A research on the attitudes and ıntentions of university students about organ donation

Organ bağışına sosyal pazarlama yaklaşımı: Üniversite öğrencilerinin organ bağışına ilişkin tutum ve niyetleri üzerine bir araştırma

Hasan Hüseyin CEYLAN
Serdar AYDIN
Pages
169–190
Publication Date
2022-10-12
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The analysis revealed that all paths in the model were meaningful and the goodness of fit values, which illustrate the overall acceptability of the model, were above acceptable levels.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study explores organ donation from social marketing perspective.
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Key Findings & Data:The variable of risk, not originally included in the Theory of Planned Behavior but a significant factor in organ donation, was also added to the model.
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Conclusion & Impact:The analysis revealed that all paths in the model were meaningful and the goodness of fit values, which illustrate the overall acceptability of the model, were above acceptable levels.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This study explores organ donation from social marketing perspective. The study model based on the Theory of Planned Behavior was analyzed in a sample of university students. The variable of risk, not originally included in the Theory of Planned Behavior but a significant factor in organ donation, was also added to the model. The analysis of the study model was performed on Lisrel 8.51 by using structural equation which enables the holistic assessment of the model. The analysis revealed that all paths in the model were meaningful and the goodness of fit values, which illustrate the overall acceptability of the model, were above acceptable levels. The results indicated that as behavioral control on organ donation increases, perceived risk decreases. The results also revealed that perceived risk negatively affects attitude and subjective norm, and attitude and subjective norm positively affect intention of organ donation.

Özet

Bu çalışmada organ bağışı sosyal pazarlama perspektifinden ele alınmıştır. Planlı Davranışlar Kuramı temel alınarak oluşturulan çalışma modeli, üniversite öğrencileri örnekleminde analiz edilmiştir. Çalışma modeline, planlı davranışlar kuramında bulunmayan, ancak organ bağışında önemli bir faktör olarak kabul edilen algılanan risk değişkeni eklenmiştir. Çalışma modelinin analizi, modelin bir bütün olarak değerlendirilebildiği yapısal eşitlik modellemesi ile Lisrel 8.51 programında gerçekleştirilmiştir. Analiz sonucunda; modelde yer alan bütün yollar anlamlı ve bir bütün olarak modelin kabul edilebilirliğini gösteren uyum iyiliği değerleri, kabul edilebilir değerlerin üzerinde bulunmuştur. Analiz sonuçlarına göre, organ bağışına ilişkin davranışsal kontrol arttıkça algılanan risk azalmaktadır. Çalışmada ayrıca algılanan riskin, tutum ve öznel normu olumsuz; tutum ve öznel normun, niyeti olumlu olarak etkilediği belirlenmiştir.

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Cite This Article

CEYLAN, H. H., AYDIN, S. (2022). Social marketing approach to organ donation: A research on the attitudes and ıntentions of university students about organ donation. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi, Cilt: 14 - Sayı: 1, 169–190. https://ajindex.com/articles/430489

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References (1)

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