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Journals / Advances in Hospitality and Tourism Research (AHTR) / 2016 / Cilt: 4 - Sayı: 1

WHY DO HONG KONG YOUNG PEOPLE LIKE TO VISIT JAPAN? AN EXPLORATORY STUDY

HONG KONG'LU GENÇLER NEDEN JAPONYA'YI ZİYARET ETMEK İSTİYOR? KEŞFEDİCİ BİR ÇALIŞMA

Jing Bill XU
Pimtong TAVITIYAMAN
Pages
16–25
Publication Date
2022-10-11
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Focus group interviews is the methodology used and the findings indicate that Hong Kong young people are motivated to travel to Japan mainly because of some pull factors (Japan's "natural wonders, man-made attractions and events," "traditional culture" and "the hospitality and shopping opportunities") and some trip-related features and push factors.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Few researchers have examined Japan's inbound tourism and the youth market.
📊
Key Findings & Data:This study examines factors that drive travelling youths from Hong Kong to Japan.
💡
Conclusion & Impact:Focus group interviews is the methodology used and the findings indicate that Hong Kong young people are motivated to travel to Japan mainly because of some pull factors (Japan's "natural wonders, man-made attractions and events," "traditional culture" and "the hospitality and shopping opportunities") and some trip-related features and push factors.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Few researchers have examined Japan's inbound tourism and the youth market. This study examines factors that drive travelling youths from Hong Kong to Japan. Focus group interviews is the methodology used and the findings indicate that Hong Kong young people are motivated to travel to Japan mainly because of some pull factors (Japan's "natural wonders, man-made attractions and events," "traditional culture" and "the hospitality and shopping opportunities") and some trip-related features and push factors. These findings pave the way for more effective marketing strategies that Japan can use to target Hong Kong's youth market for its tourism industry.

Özet

Japonya iç turizmi ve genç pazarı üzerine az sayıda araştırma yürütülmüştür. Bu çalışma gençlerin Hong Kong'tan Japonya'ya seyahat etmelerini sağlayan faktörleri incelemektedir. Yöntem olarak odak grup görüşmelerinin benimsendiği araştırma sonuçları Hong Kong'lu gençlerin Japonya'ya seyahat motivasyonlarının oluşmasında bazı çekici etkenler (Japonya'nın "doğal güzellikleri ile yaratılmış çekicilikleri ve etkinlikleri", " geleneksel kültürü" ve "misafirperverliği ve alışveriş imkanları"), seyahate ilişkin özellikler ve itici etkenleri ortaya koymuştur. Çalışma bulguları Japon turizm endüstrisinin hedef pazar olarak Hong Kong'lu gençler için etkili pazarlama stratejileri geliştirmesine katkı sunabilir

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Cite This Article

XU, J. B., TAVITIYAMAN, P. (2022). WHY DO HONG KONG YOUNG PEOPLE LIKE TO VISIT JAPAN? AN EXPLORATORY STUDY. Advances in Hospitality and Tourism Research (AHTR), Cilt: 4 - Sayı: 1, 16–25. https://ajindex.com/articles/429492

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