This piece discusses critically the main limitations of risk perception theory and the rise of a new discipline, post disaster marketing, in view of the caveats and speculative assumption of “the precautionary principle”
📌 3 Key Takeaways
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Objective & Hypothesis:The turn of the century has brought a lot of radical shifts and risks for tourism industry, which ranged from terrorism to lethal virus outbreaks.
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Key Findings & Data:Henceforth risk perception theory, which was formulated in psychology, was re-appropriated by policy makers and tourism-related scholars.
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Conclusion & Impact:This piece discusses critically the main limitations of risk perception theory and the rise of a new discipline, post disaster marketing, in view of the caveats and speculative assumption of “the precautionary principle”
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters
Abstract
The turn of the century has brought a lot of radical shifts and risks for tourism industry, which ranged from terrorism to lethal virus outbreaks. Henceforth risk perception theory, which was formulated in psychology, was re-appropriated by policy makers and tourism-related scholars. However, from its inception this conceptual corpus was based on the economic-centred paradigm. This piece discusses critically the main limitations of risk perception theory and the rise of a new discipline, post disaster marketing, in view of the caveats and speculative assumption of “the precautionary principle”
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Cite This Article
KORSTANJE, M. E. (2022). TOURISM AT RISK: FAILURES AND DICHOTOMIES OF RISK PERCEPTION THEORY IN TOURISM. Advances in Hospitality and Tourism Research (AHTR), Cilt: 5 - Sayı: 2, 167–176. https://ajindex.com/articles/429479
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