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Journals / Advances in Hospitality and Tourism Research (AHTR) / 2018 / Cilt: 6 - Sayı: 1

A study of the factors influencing customers’ impulse buying behavior in restaurants

Pei-Hsun LU
Ching-Shu SU
Pages
47–67
Publication Date
2022-10-11
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It was suggested that “impulse buyingbehavior” could be a research topic worth of being explored in hospitalityindustry, and significant managerial and theoretical implications were proposed.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Nowadays, while facing the intense competition in restaurant business,in order to increase sales revenue and customers’ average check, understandinghow to encourage customers’ impulse buying behavior is very important.Therefore, to figure out the influential factors of customers’ impulse buying(ordering) behavior is imperative to restaurant operation and management.
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Key Findings & Data:Does the dining environment of restauranthave any effect on impulse orderingbehavior?
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Conclusion & Impact:It was suggested that “impulse buyingbehavior” could be a research topic worth of being explored in hospitalityindustry, and significant managerial and theoretical implications were proposed.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Nowadays, while facing the intense competition in restaurant business,in order to increase sales revenue and customers’ average check, understandinghow to encourage customers’ impulse buying behavior is very important.Therefore, to figure out the influential factors of customers’ impulse buying(ordering) behavior is imperative to restaurant operation and management. Does the dining environment of restauranthave any effect on impulse orderingbehavior? Is reference group a factor in impulse ordering behavior? Whether customers’ personality traits play arole in their impulse orderingbehavior? These questions are important but remain understanding in existing literature.Therefore, this study examines the relationship of these factors and impulse buying behavior by taking quantitativeapproach. The findings correspond to those of the research in impulse buyingbehavior. It was suggested that “impulse buyingbehavior” could be a research topic worth of being explored in hospitalityindustry, and significant managerial and theoretical implications were proposed.

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Cite This Article

LU, P., SU, C. (2022). A study of the factors influencing customers’ impulse buying behavior in restaurants. Advances in Hospitality and Tourism Research (AHTR), Cilt: 6 - Sayı: 1, 47–67. https://ajindex.com/articles/429465

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