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Journals / Advances in Hospitality and Tourism Research (AHTR) / 2018 / Cilt: 6 - Sayı: 2

Use of Menu Design Techniques: Evidences from Menu Cards of Restaurants in Alanya

Bahattin ÖZDEMİR
Oğuz NEBİOĞLU
Pages
205–227
Publication Date
2022-10-11
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Theoretical and practical implications of findings were also discussed along with the limitations of current study and recommendations for future research.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aims at identifying the existence of menu design techniques in actual menu cards, and to question whether use of those techniques is intentional.
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Key Findings & Data:In total, 86 menu cards were collected from restaurants located in Alanya which is a tourist resort in Antalya, Turkey.
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Conclusion & Impact:Theoretical and practical implications of findings were also discussed along with the limitations of current study and recommendations for future research.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This study aims at identifying the existence of menu design techniques in actual menu cards, and to question whether use of those techniques is intentional. In total, 86 menu cards were collected from restaurants located in Alanya which is a tourist resort in Antalya, Turkey. Both qualitative and quantitative analyses were performed. First, content analysis was utilized to categorize the qualitative data, and second logistic regression was conducted to test the prescribed relations between menu variety and existence of techniques. Findings from qualitative analysis revealed that restaurant operators rarely use menu design techniques intentionally for boosting sales of high-price menu items. Subsequently, the quantitative analysis showed that existence of a technique on the menu card is not predicted by menu variety. This finding confirms the view that use of menu design techniques was unintentional. Theoretical and practical implications of findings were also discussed along with the limitations of current study and recommendations for future research.

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Cite This Article

ÖZDEMİR, B., NEBİOĞLU, O. (2022). Use of Menu Design Techniques: Evidences from Menu Cards of Restaurants in Alanya. Advances in Hospitality and Tourism Research (AHTR), Cilt: 6 - Sayı: 2, 205–227. https://ajindex.com/articles/429464

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