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Journals / Advances in Hospitality and Tourism Research (AHTR) / 2020 / Cilt: 8 - Sayı: 1

CAPTURING MUSEUM EXPERIENCE WITH EMOTIONAL TRANSFER THEORY

Meryem AKOGLAN KOZAK
Onur SELCUK
Pages
100–124
Publication Date
2022-10-11
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The overallfinding is that museums can provide emotional transference apartfrom anti-mimicry and religious feelings.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In contemporary museology, visitor relations have becomeincreasingly important.
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Key Findings & Data:Semi-structured interviews were carried out with127 participants who visited the chosen museums.
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Conclusion & Impact:The overallfinding is that museums can provide emotional transference apartfrom anti-mimicry and religious feelings.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

In contemporary museology, visitor relations have becomeincreasingly important. This has led museums to adopt a visitororiented approach. Although many aspects of visitor experiencesare investigated in the literature, it is observed that emotionalexperiences are not explained in a comprehensive way. This studyaims to discover the emotions that the artefacts in museumslocated in Eskisehir, Turkey arouse at the visitors. Initially, themuseum websites were scanned and information about museumswas obtained. Then, nine museums, which included artefacts intheir collection that can transfer emotions with a specific theme,were chosen. Semi-structured interviews were carried out with127 participants who visited the chosen museums. The interviewsevaluated the participants’ emotional status based on L. N.Tolstoy’s Theory of Emotional Transference. The themes of antimimicry, romanticism, expressionism, transference intensity andthe emotions’ nature are derived from this theory. The overallfinding is that museums can provide emotional transference apartfrom anti-mimicry and religious feelings. In addition, the resultsare important in terms of demonstrating the effect of the museumthemes and the emotional statements of the artefacts on visitors.

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Cite This Article

KOZAK, M. A., SELCUK, O. (2022). CAPTURING MUSEUM EXPERIENCE WITH EMOTIONAL TRANSFER THEORY. Advances in Hospitality and Tourism Research (AHTR), Cilt: 8 - Sayı: 1, 100–124. https://ajindex.com/articles/429439

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