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Journals / Advances in Hospitality and Tourism Research (AHTR) / 2021 / Cilt: 9 - Sayı: 2

Understanding Airline Organizational Attractiveness Using Interpretive Structural Modelling

Sanaz VATANKHAH
Shiva ILKHANIZADEH
Pages
444–466
Publication Date
2022-10-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Practical implications of the results and study limitations are also provided.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study investigates whether and how key components of organizational attractiveness are interrelating to impose the maximum positive impact on the air transportation job market.
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Key Findings & Data:In addition, corporate branding and corporate social responsibility (CSR) demonstrated the highest dependence on the other criteria.
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Conclusion & Impact:Practical implications of the results and study limitations are also provided.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

This study investigates whether and how key components of organizational attractiveness are interrelating to impose the maximum positive impact on the air transportation job market. An expert panel was shaped to gauge judgments regarding the driving power of each criterion over the other. The results of Interpretive Structural Modelling (ISM) revealed that organizational and job characteristics are the main criteria with the most driving power in the model fostering perceived fit. In addition, corporate branding and corporate social responsibility (CSR) demonstrated the highest dependence on the other criteria. The results were further validated through Impact Matrix Cross-reference Multiplication to a classification (MICMAC). The hierarchical pattern of study findings offers theoretical contributions to the study of organizational attractiveness. Practical implications of the results and study limitations are also provided.

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Cite This Article

VATANKHAH, S., ILKHANIZADEH, S. (2022). Understanding Airline Organizational Attractiveness Using Interpretive Structural Modelling. Advances in Hospitality and Tourism Research (AHTR), Cilt: 9 - Sayı: 2, 444–466. https://ajindex.com/articles/429417

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