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Journals / Advances in Hospitality and Tourism Research (AHTR) / 2021 / Cilt: 9 - Sayı: 1

The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention

Mustafa R. KHAN
Haseeb R. KHAN
Maya VACHKOVA
Arsalan M. GHOURI
Pages
49–77
Publication Date
2022-10-11
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Results showed that location-based user-generated content and real-time information significantly affect gift purchase intention of tourists.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The global use of Web 2.0 applications has generated enormous volumes of user content.
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Key Findings & Data:Analyzes of the study relies on a sample of 273 foreign tourists in Malaysia.
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Conclusion & Impact:Results showed that location-based user-generated content and real-time information significantly affect gift purchase intention of tourists.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The global use of Web 2.0 applications has generated enormous volumes of user content. Drawing on cognitive load theory, this study examines unexplored factors that influence gift purchase intention of tourists. The authors identify localization and real-time information for shaping tourists' gift purchase intention, which is facilitated by reduced cognitive overload. Analyzes of the study relies on a sample of 273 foreign tourists in Malaysia. A cross-sectional quantitative study is conducted using partial least square structural equation modeling. Results showed that location-based user-generated content and real-time information significantly affect gift purchase intention of tourists. Moreover, real-time information partially mediates the relationship between location-based user-generated content and gift purchase intention.

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Cite This Article

KHAN, M. R., KHAN, H. R., VACHKOVA, M., GHOURI, A. M. (2022). The Mediating Role of Real-Time Information Between Location-Based User-Generated Content and Tourist Gift Purchase Intention. Advances in Hospitality and Tourism Research (AHTR), Cilt: 9 - Sayı: 1, 49–77. https://ajindex.com/articles/429414

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