SavedAdd your journal

Journals / OPUS Toplum Araştırmaları Dergisi / 2022 / Cilt: 19 - Sayı: 47

The Effect of the Consumer Arrogance on the Luxury Fashion Products Purchase Intention

Hasan AKSOY
Ebru ÇIKMAZ
Pages
413–426
Publication Date
2022-05-31
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The data obtained were tested through SEM (Structural Equation Model) and it was concluded that consumer arrogance influenced the intention to buy luxury fashion items.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:When the development of the global luxury product market is examined, it is seen that despite the changes in economic conditions, the luxury product market volume continues to grow with increasing momentum.
📊
Key Findings & Data:The growth of the luxury product market and the increasing demand for luxury products have increased the importance of analyzing the consumption behavior of consumers towards luxury products.
💡
Conclusion & Impact:The data obtained were tested through SEM (Structural Equation Model) and it was concluded that consumer arrogance influenced the intention to buy luxury fashion items.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Consumer Arrogance · Luxury Fashion Products · Theory of Reasoned Action

Abstract

When the development of the global luxury product market is examined, it is seen that despite the changes in economic conditions, the luxury product market volume continues to grow with increasing momentum. When the Turkish luxury products category is examined, the luxury goods category has had the most expansion. The growth of the luxury product market and the increasing demand for luxury products have increased the importance of analyzing the consumption behavior of consumers towards luxury products. Consumer behavior is affected by various factors, one of which is the arrogance factor addressed in our study. Arrogant consumers reflect their social status and superiority through consumption and are willing to buy luxury products. In this study, while examining the effect of consumer arrogance on the intention to buy luxury fashion items, The Theory of Reasoned Action (TRA) was used. A survey form was prepared in accordance with the purpose of the research and an online questionnaire was applied to 282 individuals living and consuming luxury in Turkey. The data obtained were tested through SEM (Structural Equation Model) and it was concluded that consumer arrogance influenced the intention to buy luxury fashion items.

🔖

Cite This Article

AKSOY, H., ÇIKMAZ, E. (2022). The Effect of the Consumer Arrogance on the Luxury Fashion Products Purchase Intention. OPUS Toplum Araştırmaları Dergisi, Cilt: 19 - Sayı: 47, 413–426. https://ajindex.com/articles/419849

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (12)

  1. Abalkhail, T. (2015). An assessment of values concerning luxury brand purchase intention: a cross-culture comparison. Louisiana State University and Agricultural and Mechanical College, Louisiana. Ajitha, S. and Sivakumar, V.J. (2017). Understanding the effect of personal and social value on attitude and usage behaviour of luxury cosmetic brands. Journal of Retailing and Consumer Services, 39(c), 103-113.
  2. Aksoy, H. (2019). Türk tüketicilerin lüks ürün satın alma davranışları üzerinde dinin etkisinin analiz edilmesi. Gaziantep University Journal of Social Sciences, 18(2), 581-596.
  3. Aksoy, H. and Abdulfatai, O. Y. (2019). Exploring the impact of religiousness and culture on luxury fashion goods purchasing intention: A behavioral study on Nigerian Muslim consumers. Journal of Islamic Marketing, 10(3), 768-789.
  4. Balıkçıoğlu, B. Arslan, M. (2019a). The Effect of Greed and Materialism on Life Satisfaction: The Mediating Role of Consumer Arrogance. Akar, C., Kapucu, H., (Eds.), Contemporary Challenges in Business and Life Sciences, vols. (119–134). IJOPEC Publication Limited. Balıkçıoğlu, B. and Arslan, M. (2019b). A cross-cultural validation of consumer arrogance scale in Turkey and Romania. Ege Academic Review, 19(4), 411-424.
  5. Bellis E., Herrmann A., Sprott D. and Bierhoff, E. (2016). The influence of trait and state narcissism on the uniqueness of mass-customized products. Journal of Retail, 92(2), 162-172.
  6. Berry, C.J. (1994). The Idea of Luxury: A Conceptual and Historical Investigation. Cambridge: Cambridge University Press.
  7. Berthon, P. (2009). Aesthetics and ephemerality: Observing and preserving the luxury brand. California Management Review, 52(1), 45-66.
  8. Blazquez, M., Alexander, B. and Fung, K. (2020). Exploring Millennial's perceptions towards luxury fashion wearable technology. Journal of Fashion Marketing and Management: An International Journal, 24(3), 343-359.
  9. Brown, H. T. (2012). So, what if i don’t have an iphone? The unintended consequences of using arrogance in advertising. Journal of Applied Business Research, 28(4),555-562.
  10. Chan, K. (2006). Young consumers and perception of brands in Hong Kong: A qualitative study. J. Prod. Bran. Manag., 15(7), 416–426.
  11. Chin, W. W. (1998). Issues and opinion on structural equation modeling. MIS Quarterly, 22(1) 7-16.
  12. Chinomona, R., Mahlangu, D. and Pooe, D. (2013). Brand service quality, satisfaction, trust and preference as predictors of consumer brand loyalty in the retailing industry. Mediterranean Journal of