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Journals / Tüketici ve Tüketim Araştırmaları Dergisi / 2017 / Cilt: 9 - Sayı: 1

Are "Consumer Social Responsibility" and "Consumer Ethics" Concepts Interchangeable? The Effect of Hofstede's Cultural Dimensions1

"Tüketici Sosyal Sorumluluğu" ve "Tüketici Etiği" Birbirlerine İkame Eden Kavramlar mıdır? Hofstede'in Kültürel Boyutlarının Etkisi

NİRAY TUNÇEL
Bahtışen KAVAK
ASLI ÇİLLİOĞLU KARADEMİR
Pages
35–56
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the results of aforementioned data revealed the items with higher factor loadings (cut-off value = .45). (2) A second questionnaire, which comprises of these items and Hofstede's cultural dimensions (Yoo et al., 2004) is conducted on 165 undergraduate students.

📌 3 Key Takeaways

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Objective & Hypothesis:The purpose of this study is to measure whether Hofstede's cultural dimensions influence the interchangeability of consumer social responsibility (CSR) and consumer ethics (CE).
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Key Findings & Data:The current study consists of two steps; (1) A questionnaire, which comprises of socially responsible consumer behavior scale (Roberts, 1996) and consumer ethics scale (Vitell and Muncy, 1992) is conducted on 111 undergraduate students.
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Conclusion & Impact:According to the results of aforementioned data revealed the items with higher factor loadings (cut-off value = .45). (2) A second questionnaire, which comprises of these items and Hofstede's cultural dimensions (Yoo et al., 2004) is conducted on 165 undergraduate students.
🔬Design:Survey & Empirical Study
📍Scope:2004 Verileri
⚙️Variables:Domain Parameters

Abstract

The purpose of this study is to measure whether Hofstede's cultural dimensions influence the interchangeability of consumer social responsibility (CSR) and consumer ethics (CE). The current study consists of two steps; (1) A questionnaire, which comprises of socially responsible consumer behavior scale (Roberts, 1996) and consumer ethics scale (Vitell and Muncy, 1992) is conducted on 111 undergraduate students. According to the results of aforementioned data revealed the items with higher factor loadings (cut-off value = .45). (2) A second questionnaire, which comprises of these items and Hofstede's cultural dimensions (Yoo et al., 2004) is conducted on 165 undergraduate students. The frequency analysis showed that a majority of the respondents classified CE items as a CE issue, CSR items as a CSR issue correctly; however, three CSR items are misclassified as a CE issue. The logistic regression results demonstrated that power distance and individualism/collectivism are the predictors of congruence between CSR and CE scale items.

Özet

Çalışmanın amacı tüketici sosyal sorumluluğu (TSS) ve tüketici etiği (TE) kavramlarının birbirlerinin yerine kullanılabilmesinde Hofstede'in kültürel boyutlarının etkisinin olup olmadığını test etmektir. Bu çalışma 2 aşamadan oluşmaktadır: (1) 111 lisans öğrencisine sosyal sorumlu tüketici davranışı ölçeği (Roberts, 1996) ve tüketici etiği ölçeğinin (Vitell ve Muncy, 1992) yer aldığı bir anket uygulamıştır. Söz konusu veriye göre daha yüksek faktör yüküne sahip ifadeler (eşik değer = .45) ortaya çıkarılmıştır. (2) 165 lisans öğrencisine bu ifadelerin ve Hofstede'nin kültürel boyutlarının (Yoo et al., 2004) yer aldığı ikinci bir anket uygulanmıştır. Frekans analizi sonuçları katılımcıların çoğunluğunun TSS ifadelerini doğru bir şekilde sosyal sorumluluk meselesi olarak ve TE ifadelerini de doğru bir şekilde tüketici etiği meselesi olarak sınıflandırdıklarını göstermektedir. Ancak, katılımcıların çoğu üç TSS ifadesini tüketici etiği konusu olarak yanlış bir şekilde sınıflandırmıştır. Lojistik regresyon sonuçları güç mesafesi ve bireycilik/toplulukçuluk boyutlarının, TSS ölçeği ifadelerinin yanlış bir şekilde tüketici etiği meselesi olarak sınıflandırılmasında önemli etkileyenler olduğunu göstermektedir.

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Cite This Article

TUNÇEL, N., KAVAK, B., KARADEMİR, A. Ç. (2017). Are "Consumer Social Responsibility" and "Consumer Ethics" Concepts Interchangeable? The Effect of Hofstede's Cultural Dimensions1. Tüketici ve Tüketim Araştırmaları Dergisi, Cilt: 9 - Sayı: 1, 35–56. https://ajindex.com/articles/418827

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