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Journals / İstanbul Ticaret Üniversitesi Teknoloji ve Uygulamalı Bilimler Dergisi / 2019 / Cilt: 1 - Sayı: 2

Impact of Analytics on Strategic Marketing Performance

David LEDO HERNANDEZ
Özgür ÇENGEL
Pages
17–29
Publication Date
2019-02-01
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The use of analytics in the strategic marketing involving segmenting, targeting and positioning STP , have become a differentiator between successful and non-successful organizations that have access to big data.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:In the current era of digitalization new tools are being used to create competitive advantages in the market.
📊
Key Findings & Data:In the current era of digitalization new tools are being used to create competitive advantages in the market.
💡
Conclusion & Impact:The use of analytics in the strategic marketing involving segmenting, targeting and positioning STP , have become a differentiator between successful and non-successful organizations that have access to big data.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:analytics · Big Data · strategic Marketing

Abstract

In the current era of digitalization new tools are being used to create competitive advantages in the market. The use of analytics in the strategic marketing involving segmenting, targeting and positioning STP , have become a differentiator between successful and non-successful organizations that have access to big data.

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Cite This Article

HERNANDEZ, D. L., ÇENGEL, Ö. (2019). Impact of Analytics on Strategic Marketing Performance. İstanbul Ticaret Üniversitesi Teknoloji ve Uygulamalı Bilimler Dergisi, Cilt: 1 - Sayı: 2, 17–29. https://ajindex.com/articles/373376

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