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Journals / Üçüncü Sektör Kooperatifçilik / 2008 / Cilt: 43 - Sayı: 3

A conceptual study about neuromarketing

Nöropazarlama üzerine kavramsal bir çalışma

F. Bahar ÖZDOĞAN
METEHAN TOLON
Zeliha ESER
Pages
58–72
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

There is general opinion about this study, which has attained usage field in recent years, that it will constitute a routine component of marketing strategies in next 5-10 years.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Consumer behaviour is the most difficult question to solve for marketing executives.
📊
Key Findings & Data:To this end, a great many methods have been developed to designate the consumer behaviours before, after and at the time of purchasing act.
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Conclusion & Impact:There is general opinion about this study, which has attained usage field in recent years, that it will constitute a routine component of marketing strategies in next 5-10 years.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Consumer behaviour is the most difficult question to solve for marketing executives. To this end, a great many methods have been developed to designate the consumer behaviours before, after and at the time of purchasing act. Neuromarketing is dealing with neurological examination of personal response and mental stand of a person when confronted with a marketing message. There is general opinion about this study, which has attained usage field in recent years, that it will constitute a routine component of marketing strategies in next 5-10 years.

Özet

Tüketici davranışları pazarlama yöneticilerinin çözümlemekte en çok zorlandıkları konudur. Bu amaçla tüketicilerin satın almadan önce, satın alma sırasında ve satın alma sonrasındaki davranışlarının belirlenmesi için pek çok yöntem geliştirilmiştir. Nöropazarlama, pazarlama mesajı ile karşılaştığında bireyin tepkilerinin ve zihinsel durumunun nörolojik olarak incelenmesidir. Son yıllarda kendisine kullanım alanı bulmuş olan bu çalışma hakkındaki genel inanış gelecek 5-10 yıl içerisinde işletmelerin pazarlama stratejilerinin rutin bir parçasını oluşturacağı yönündedir.

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Cite This Article

ÖZDOĞAN, F. B., TOLON, M., ESER, Z. (2008). A conceptual study about neuromarketing. Üçüncü Sektör Kooperatifçilik, Cilt: 43 - Sayı: 3, 58–72. https://ajindex.com/articles/320528

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