SavedAdd your journal

Journals / İşletme Araştırmaları Dergisi / 2017 / Cilt: 9 - Sayı: 3

Examination of Urban Hotels’ Online Review Site Performance with a Comparative Approach based on TripAdvisor and Booking

Ramazan Ufuk BAYER
OKTAY EMİR
Pages
72–85
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In accordance with the results obtained from the research, some suggestions are made for researchers and hotel marketers

📌 3 Key Takeaways

🎯
Objective & Hypothesis:It is an indisputable fact that social media technology has been changing the way of consumers’ information production and knowledge acquisition patterns in terms of their consumptions.
📊
Key Findings & Data:The purpose of this research is to examine the hotels’ online review performance in the top two review sites (Booking and TripAdvisor) comparatively.
💡
Conclusion & Impact:In accordance with the results obtained from the research, some suggestions are made for researchers and hotel marketers
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

It is an indisputable fact that social media technology has been changing the way of consumers’ information production and knowledge acquisition patterns in terms of their consumptions. One of the most essential components of social media is customer reviews. In tourism field, there are different types of hotel review sites. The purpose of this research is to examine the hotels’ online review performance in the top two review sites (Booking and TripAdvisor) comparatively. The data were collected electronically from the two review sites about 82 hotels located in Ankara and 59 hotels located in Izmir. These total 141 hotels were selected randomly among the ones which are mutually listed in both Booking and TripAdvisor. The findings show that there is a statistically significant difference between TripAdvisor and booking based on the number of hotel reviews and most of the review take place on Booking. Besides, it is revealed that big-scale hotels are better at managing online review sites rather than the small and mid-scale hotels. Another interesting result of this research is that hotel guests dominantly share reviews for showing their satisfaction rather than their dissatisfaction. In accordance with the results obtained from the research, some suggestions are made for researchers and hotel marketers

🔖

Cite This Article

BAYER, R. U., EMİR, O. (2017). Examination of Urban Hotels’ Online Review Site Performance with a Comparative Approach based on TripAdvisor and Booking. İşletme Araştırmaları Dergisi, Cilt: 9 - Sayı: 3, 72–85. https://ajindex.com/articles/269030

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (13)

  1. Bansal, H.S. and Voyer, P.A. (2000). Word-of-mouth Processes within a Services Purchase Decision Context. Journal of Service Research, 3 (2), 166-177.
  2. Bickart, B. and Schindler, R. M. (2001). Internet Forums as Influential Sources of Consumer Information. Journal of Interactive Marketing, 15 (3), 31-40.
  3. Bronner F. and Hoog, D. R. (2011). Vacationers and e-WOM. Who posts, and Why, Where,and What? Journal of Travel Research, 50 (1), 15-26.
  4. Buhalis, D. and Law, R. (2008). Progress in Information Technology and Tourism Management: 20 Years on and 10 Years after the Internet-The state of eTourism Research. Tourism Management, 29, 609-623.
  5. Cantallops, A. S. and Salvi, F. (2014). New Consumer Behavior: A Review of Research on eWom and Hotels. International Journal of Hospitality Management, 36, 41-51.
  6. Chan, N. L. and Guillet, B. D. (2011). Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites? Journal of Travel and Tourism Marketing, 28 (4), 345-368.
  7. Chatterjee, P. (2001). Online Reviews: Do Consumers Use Them? In M.C. Gilly and J. Myers-Levy (Eds.), Proceedings of the ACR 2001 (pp. 129-134).
  8. Provo, UT: Association for Consumer Research. Chung, J. Y. and Buhalis, D. (2008). Web 2.0: A Study of Online Travel Community. O'Connor, P., Höpken, W., Gretzel, U. (Eds.), Information and Communication Technologies in Tourism 2008 (pp. 70-81).
  9. Springer, Vienna, Austria. Cohen, J. (1988). Statistical Power Analysis for the Behavioral Sciences (2nd Edition). Hillsdale, NJ: Lawrence Erlbaum Associates. R. U. Bayer – O. Emir 9/3 (2017) 72-85 İşletme Araştırmaları Dergisi 84 Journal of Business Research-Türk Field, A. P. (2009). Discovering Statistics Using SPSS: and sex and drugs and Rock'n'roll (3rd Edition). London: SAGE Publications. Filieri, R. and McLeay, F. (2013). E-Wom and Accommodation: An Analysis of the Factor That Influence Travelers’ Adoption of Information from Online Reviews. Journal of Travel Research, 53 (1), 44-57.
  10. Gretzel, U., and Yoo, U. (2008). Use and Impact of Online Travel Reviews. O'Connor, P., Höpken, W., Gretzel, U. (Eds.), Information and Communication Technologies in Tourism 2008 (pp. 35-46).
  11. Springer, Vienna, Austria. Jeong, M. and Jeon, M. M. (2008). Customer Reviews of Hotel Experiences through Consumer Generated Media (CGM). Journal of Hospitality and Leisure Marketing, 17 (1-2), 121-138.
  12. Kaplan, A. M., and Haenlein, M. (2010).
  13. Users of the World, Unite! The Challenges an