AI Summary & Key Takeaways
AI InsightIn this study, in order to facilitate the selection of the bank location, Analytic Hierarchy Process Method and Electre Method were used within Multi-Criteria Decision Making methods for decision-makers to make a healthy choice.
📌 3 Key Takeaways
Abstract
It has been nearly compulsory for service sectors to be consumer-oriented sectors in our country that is developing rapidly. Companies that use a large portion of opportunities for the satisfaction of consumers will increase the masses of customers compared to its competitors and thus will also ensure its own continuity. Banks providing services to individual and institutions are the sectors which steadily increase the importance of the service sectors today. Banks try many kind of strategies in order to improve their performances. One of the strategies of banks is also to open new branches. Opening new branches requires a certain level of preliminary work. Because of being many options and their strategies of banks determining the choice of place of establishment sets of a complex problem. In this study, in order to facilitate the selection of the bank location, Analytic Hierarchy Process Method and Electre Method were used within Multi-Criteria Decision Making methods for decision-makers to make a healthy choice.
Özet
Hizmet sektörünün, ülkemizde hızla gelişiyor olması sektörün tüketici odaklı bir oluşum içersinde olmasını neredeyse zorunlu hale getirmiştir. İmkanlarının büyük bir kısmını tüketicilerin memnuniyeti için kullanan firmalar rakiplerine göre müşterilerini arttıracak ve böylelikle kendi sürekliliğini de sağlamış olacaklardır. Bireyler ve kurumlara hizmet sunarak hizmet sektöründe yer alan bankalar da günümüzde önemini giderek arttırmaktadır. Bankalar performanslarını yükseltebilmek için çeşitli stratejiler denemektedir. Bankaların stratejilerinden birisi de yeni şubeler açmaktır. Yeni şubeler açmak belli bir düzeyde ön çalışmaların yapılmasını gerektirmektedir. Gerek seçeneklerin fazla oluşu gerekse bankaların kendi politikaları nedeniyle kuruluş yeri seçimi karmaşık yapılı bir sorundur. Bu çalışmada banka yeri seçiminin kolaylaştırılması için Çok Kriterli Karar Verme metotlarından Analitik Hiyerarşi Süreci ve Electre Metotları kullanılarak karar vericilerin sağlıklı bir seçim yapabilmesi amaçlanmıştır. Anahtar Kelimeler: Banka, Çok Kriterli Karar Verme, AHS, Electre Abstract It has been nearly compulsory for service sectors to be consumer-oriented sectors in our country that is developing rapidly. Companies that use a large portion of opportunities for the satisfaction of consumers will increase the masses of customers compared to its competitors and thus will also ensure its own continuity. Banks providing services to individual and institutions are the sectors which steadily increase the importance of the service sectors today. Banks try many kind of strategies in order to improve their performances. One of the strategies of banks is also to open new branches. Opening new branches requires a certain level of preliminary work. Because of being many options and their strategies of banks determining the choice of place of establishment sets of a complex problem. In this study, in order to facilitate the selection of the bank location, Analytic Hierarchy Process Method and Electre Method were used within Multi-Criteria Decision Making methods for decision-makers to make a healthy choice. Key Words: Banks, Multi-Criteria Decision Making, AHP, Electre