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Journals / Journal of Life Economics / 2018 / Cilt: 5 - Sayı: 4

BIOMETRIC ANALYSIS OF STRESS LEVELS OF DIGITAL NATIVES AND DIGITAL IMMIGRANTS WITHIN ONLINE SHOPPING PROCESSES

ONLINE ALIŞVERİŞ SÜREÇLERİNDE DİJİTAL YERLİLERİN VE DİJİTAL GÖÇMENLERİN STRES DÜZEYLERİNİN BİYOMETRİK ANALİZİ

Nihan TOMRİS KÜÇÜN
Can YAMAN
Sezen GÜNGÖR
Sertaç EROĞLU
Pages
177–190
Publication Date
2018-10-26
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a rapidly developing multidisciplinary research field, neuromarketing

📌 3 Key Takeaways

🎯
Objective & Hypothesis:As a rapidly developing multidisciplinary research field, neuromarketing
📊
Key Findings & Data:As a rapidly developing multidisciplinary research field, neuromarketing
💡
Conclusion & Impact:As a rapidly developing multidisciplinary research field, neuromarketing
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Tüketici davranışı · Nöropazarlama · Online alışveriş

Abstract

As a rapidly developing multidisciplinary research field, neuromarketing

Özet

Nöropazarlama, literatürde henüz çok yakın zamanda yer edinmesine karşın oldukça hızlı gelişen multidisipliner bir çalışma alanı olarak tanımlanmakta ve tüketici davranışlarının irrasyonel yönlerinin aydınlatılmasında araştırmacılara büyük avantaj sunmaktadır. Satınalma süreçlerinde tüketicilerin yürüttüğü bilişsel faaliyetlerin bilinç üstü ve bilinçaltı düzeylerdeki kırılmalarının tespiti için nöropazarlama yöntemlerinin kullanılması, klasik araştırma yöntemlerini destekleyici niteliği ve bireysel manipülasyona imkan vermemesi sebebiyle araştırmanın derinleştirilmesini mümkün kılmaktadır.

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Cite This Article

KÜÇÜN, N. T., YAMAN, C., GÜNGÖR, S., EROĞLU, S. (2018). BIOMETRIC ANALYSIS OF STRESS LEVELS OF DIGITAL NATIVES AND DIGITAL IMMIGRANTS WITHIN ONLINE SHOPPING PROCESSES. Journal of Life Economics, Cilt: 5 - Sayı: 4, 177–190. https://ajindex.com/articles/2490

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