Journals / Journal of Tourism and Gastronomy Studies / 2019 / Cilt: 7 - Sayı: 3

A Research to Evaluate Viewers' Beliefs and Attitudes about Television Cooking Programs and Celebrity Chefs

İzleyicilerin Televizyon Yemek Programları ve Ünlü Şeflerle İlgili İnanç ve Tutumlarını Değerlendirmeye Yönelik Bir Araştırma

Pages
1852–1866
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of the analysis, it was found that 52.1 % of the participants watch television cooking programs in order to gain more information about recipes and cooking methods. 22.7% of the participants stated that they made recipes from television cooking programs in order to improve their cooking skills.

📌 3 Key Takeaways

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Objective & Hypothesis:The aim of this study is to make an assessment viewers’ attitudes and beliefs about popular television cooking programs and celebrity chefs.
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Key Findings & Data:The universe of this research consists of male and female viewers older than 18 years who watch television cooking programs and famous chefs.
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Conclusion & Impact:As a result of the analysis, it was found that 52.1 % of the participants watch television cooking programs in order to gain more information about recipes and cooking methods. 22.7% of the participants stated that they made recipes from television cooking programs in order to improve their cooking skills.
🔬Design:Survey & Empirical Study
📍Scope:2015 Verileri
⚙️Variables:Domain Parameters

Abstract

The aim of this study is to make an assessment viewers’ attitudes and beliefs about popular television cooking programs and celebrity chefs. The universe of this research consists of male and female viewers older than 18 years who watch television cooking programs and famous chefs. The e-questionnaire (Villani and others, 2015) was applied to 196 people who were cooking program viewers. As a result of the analysis, it was found that 52.1 % of the participants watch television cooking programs in order to gain more information about recipes and cooking methods. 22.7% of the participants stated that they made recipes from television cooking programs in order to improve their cooking skills. At the same rate, participants (22.7%) reported that they never used any recipe from a television cooking program. Some of the participants (26.3%) stated that famous chefs did not offer nutrition and diet suggestions in their programs. Most of the participants (49 %) thought that celebrity chefs were qualified. 37.6% of the respondents believed these programs have no impact on their habitual diet. In the light of the findings, recommendations have been brought to the attention of future implementers and researchers.

Özet

Bu çalışmanın amacı, izleyicilerin yemek programı ve ünlü şeflerle ilgili inanç ve tutumları üzerine bir değerlendirme yapmaktır. Bu araştırmanın evrenini televizyonda yayınlanan yemek programlarını ve ünlü şefleri izleyen 18 yaşından büyük kadın ve erkek izleyiciler oluşturmaktadır. E- anket olarak düzenlenen ölçek (Villani ve diğerleri, 2015) kolayda örneklem yöntemi ile televizyonda yemek programı izleyicisi olan 196 kişi üzerinde uygulanmıştır. Yapılan analizler sonucunda katılımcıların % 52,1’inin, tarifler ve pişirme yöntemleri ile ilgili daha fazla bilgi kazanmak amacı ile televizyon yemek programlarını izlediği saptanmıştır. Katılımcıların % 22,7’sinin, yemek pişirme becerilerini geliştirmek amacı ile televizyon programlarından aldıkları tarifleri yaptıklarını belirtmişlerdir. Yine aynı oranda katılımcılar (% 22,7), hiçbir zaman bir televizyon yemek programından herhangi bir tarif kullanmadığını bildirmektedirler. Katılımcıların bir kısmı (% 26,3) ünlü şeflerin programlarında beslenme ve diyet önerileri sunmadıklarını belirtmektedirler. Katılımcıların önemli bir kısmının (% 49,0) ünlü aşçıların nitelikli olduğunu düşündükleri tespit edilmiştir. Katılımcıların % 37,6’sı televizyon yemek programlarının diyeti üzerinde bir etkisi olmadığını belirtmektedirler. Elde edilen bulgular ışığında uygulamacılara ve ileriki araştırmacılara öneriler getirilmiştir.

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Cite This Article

DEMİR, Y., KIZILIRMAK, İ. (2019). A Research to Evaluate Viewers' Beliefs and Attitudes about Television Cooking Programs and Celebrity Chefs. Journal of Tourism and Gastronomy Studies, Cilt: 7 - Sayı: 3, 1852–1866. https://ajindex.com/articles/217303

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