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Journals / Journal of Tourism and Gastronomy Studies / 2019 / Cilt: 7 - Sayı: 2

Destination Image and Relationship: The Moderating Role of Local Cuisine Experience

Ezgi ERKMEN
Zehra DİLİSTAN SHİPMAN
Pages
717–730
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

That is, from the point of destination branding, the current research validates the argument that local cuisine can be positioned as a separate peak experience rather than being a component of overall travel experience.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Destination branding has increased its importance in recent years due to intense competition in international tourism.
📊
Key Findings & Data:As such, understanding of which attributes contribute to destination branding is especially important to identify and differentiate the destination.
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Conclusion & Impact:That is, from the point of destination branding, the current research validates the argument that local cuisine can be positioned as a separate peak experience rather than being a component of overall travel experience.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Özet

Destination branding has increased its importance in recent years due to intense competition in international tourism. As such, understanding of which attributes contribute to destination branding is especially important to identify and differentiate the destination. As a result, the purpose of this study is to explore the moderating role of local cuisine on the relation between destination image and relationship. In doing so, this study employed an empirical causal research design using structural equation modeling along with multi-group analysis. Data were collected from foreign travelers visiting İstanbul. Even the results did not confirm the moderating role of local cuisine experience, the study evidenced the direct and indirect effects of local food on image, satisfaction and trust. That is, from the point of destination branding, the current research validates the argument that local cuisine can be positioned as a separate peak experience rather than being a component of overall travel experience.

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Cite This Article

ERKMEN, E., SHİPMAN, Z. D. (2019). Destination Image and Relationship: The Moderating Role of Local Cuisine Experience. Journal of Tourism and Gastronomy Studies, Cilt: 7 - Sayı: 2, 717–730. https://ajindex.com/articles/203784

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