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Journals / Amme İdaresi Dergisi / 2005 / Cilt: 38 - Sayı: 3

Marketing Activities in Political Life

Politik Yaşamda Pazarlama Faaliyetleri

Nilüfer GÖKSEL KARACASULU
Pages
41–50
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The author finally looks over the using of political marketing tools and techniques in Turkey through the election times.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The article is to say that there are marketing activities in political life as it is in management world.
📊
Key Findings & Data:Election campaigns gain importance and became professional after 1950 in the USA and after 1980 in Turkey, with the increasing use of televisions.
💡
Conclusion & Impact:The author finally looks over the using of political marketing tools and techniques in Turkey through the election times.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:pazarlama · marketing

Abstract

The article is to say that there are marketing activities in political life as it is in management world. So the author points out that using marketing techniques is commonly observed today and it is considered as a valid topic for the academicians who study on marketing and political science also. Political marketing is defined as the total use of the techniques to introduce a party/politician or an idea to the potential voters, bring similarity, differentiate from competitors, win the election campaign with minimum cost. In political marketing process, the communication between voters and political parties/their leaders is best achieved through election campaigns. During election campaigns, several media tools are used. Television is the highest effective media tool. Election campaigns gain importance and became professional after 1950 in the USA and after 1980 in Turkey, with the increasing use of televisions. The author finally looks over the using of political marketing tools and techniques in Turkey through the election times.

Özet

Günümüzde pazarlama tekniklerinin politikada uygulaması yoğun olarak görül­mekte ve pazarlama veya siyaset bilimi dalında çalışmalar yapan akademisyenler için artık geçerli bir araştırma alanı oluşturmaktadır. Politik pazarlama, bir adayın/fîkrin/partinin potansiyel seçmenlere tanıtımı, uygunluğunun sağlanması, rakiplerle farkının yaratılması ve en az masrafla seçimin kazanılması için kullanılan tekniklerin tümüdür. Politik pazarlamada aday ile seçmen arasında en etkin iletişim seçim kam­panyaları ile sağlanmaktadır. Seçim kampanyalarında değişik medya araçlarından ya­rarlanılmaktadır. Kampanyalarda en etkin medya aracı televizyondur. Seçim kampan­yaları televizyonun yaygın kullanılmaya başlanması ile, ABD'de 1950'den sonra, Tür­kiye'de ise 1980'den sonra önem kazanmış ve zaman içinde profesyonelleşmiştir. Yazar bu çalışmada politik pazarlama ve seçim kampanyaları üzerindeki yabancı literatürü araştırdıktan sonra Türkiye 'deki gelişimi incelemiştir.

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Cite This Article

KARACASULU, N. G. (2005). Marketing Activities in Political Life. Amme İdaresi Dergisi, Cilt: 38 - Sayı: 3, 41–50. https://ajindex.com/articles/197887

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