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Journals / Amme İdaresi Dergisi / 2006 / Cilt: 39 - Sayı: 3

A Search for a Definition and a Model in the Fieald of International Public Relations

Uluslararası Halkla İlişkiler Alanına İlişkin Bir Tanıtım ve Model Arayışı

Sema BECERİKLİ YILDIRIM
Pages
55–69
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Briefly, this article is a research to explain the rise of international public relations as an academic field of study, the definition attempts, the models and frames benefitted over some various country practices.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The author points out that; nowadays it is getting more important for communication specialists to conduct crucial relations with various nations and cultures.
📊
Key Findings & Data:In this article, different efforts for definition of "International Public Relations Field" in the literature of public relations will be analyzed and a common definition will be tried to be developed.
💡
Conclusion & Impact:Briefly, this article is a research to explain the rise of international public relations as an academic field of study, the definition attempts, the models and frames benefitted over some various country practices.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

The author points out that; nowadays it is getting more important for communication specialists to conduct crucial relations with various nations and cultures. In this article, different efforts for definition of "International Public Relations Field" in the literature of public relations will be analyzed and a common definition will be tried to be developed. Moreover, The Personal Influence Model of Sriramesh and Cultural Interpretation Model of Lyra will be dealt with and their contribution to the models developed by Grunig in order to explain the international public relations practices will be evaluated. Briefly, this article is a research to explain the rise of international public relations as an academic field of study, the definition attempts, the models and frames benefitted over some various country practices.

Özet

Günümüzde iletişim uzmanlarının farklı uluslarla ve kültürlerle önemli ilişkiler yönetmesi gereği giderek önem kazanmaktadır! Makalede "uluslararası halkla ilişkiler " alanına ilişkin halkla ilişkiler literatüründe yer alan tanımlama çabaları analiz edilerek ortak bir tanım geliştirilmeye çalışılacaktır. Ayrıca bu çerçevede Sriramesh 'in kişisel etki modeli ve Lyra 'nın kültürel yorumsamacı modeli ele alınarak, uluslararası halkla ilişkiler uygulamalarını açıklamada Grunig'in geliştirdiği modellere olan katkıları değerlendirilecektir. Kısaca bu makaleyle; uluslararası halkla ilişkiler alanının akademik bir çalışma alanı olarak doğuşuna, tanımlama çabalarına, yararlandığı modellere ve çerçevelere ilişkin ülkeler örnekleri üzerinden yürüyen bir inceleme gerçekleştirilecektir.

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Cite This Article

YILDIRIM, S. B. (2006). A Search for a Definition and a Model in the Fieald of International Public Relations. Amme İdaresi Dergisi, Cilt: 39 - Sayı: 3, 55–69. https://ajindex.com/articles/193035

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