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Journals / Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi / 2013 / Cilt: 27 - Sayı: 2

MATERYALİZMİN STATÜ TÜKETİMİ ÜZERİNDEKİ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA

Sevtap ÜNAL
Fulya ASLAY
Özlem AKBULUT
Pages
43–62
Publication Date
2013-04-14
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the results of questionnaire, people with high tendency towards materialism have high status consumption and these people are in the pursuit of avoiding plainness and of finding happiness by having material possessions.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:It is a fact that especially in developed countries, people give importance to their status for showing their positions in the society or for holding a position.
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Key Findings & Data:In addition, it is known that people aim to be respected by having products which are signs of high status.
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Conclusion & Impact:According to the results of questionnaire, people with high tendency towards materialism have high status consumption and these people are in the pursuit of avoiding plainness and of finding happiness by having material possessions.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Statü tüketimi · materyalizm · tüketici davranışı

Abstract

It is a fact that especially in developed countries, people give importance to their status for showing their positions in the society or for holding a position. In addition, it is known that people aim to be respected by having products which are signs of high status. In this study, it has been aimed to measure the effect of materialism, as an indicator of people’s commitment to their material possessions, over status consumption. Also, it has been tried to analyze whether there is a relation among status consumption, materialism and demographic features or not. This study has been carried out by applying a questionnaire to people who own plasma/LCD, indicators of status. According to the results of questionnaire, people with high tendency towards materialism have high status consumption and these people are in the pursuit of avoiding plainness and of finding happiness by having material possessions.

Özet

Özellikle gelişmiş toplumlarda kişilerin toplumdaki konumlarını göstermek veya belli bir konum elde etmek için statüye önem verdikleri ayrıca maddiyata dayalı ve statü göstergesi yüksek olan ürünleri tüketerek itibar sahibi olmayı amaçladıkları bilinmektedir. Bu çalışmada kişilerin maddiyata verdikleri önemin göstergesi olan materyalizmin statü tüketimi üzerindeki etkisini ölçmek amaçlanmıştır. Ayrıca statü tüketimi ile materyalizmin demografik özellikler ile ilişkili olup olmadığı belirlenmeye çalışılmıştır. Çalışma statüye önem veren kişileri kapsaması amacıyla bir statü göstergesi olarak düşünülen plazma/LCD televizyon sahibi kişiler üzerinde anket yöntemi uygulanarak gerçekleştirilmiştir. Anket çalışması sonucuna göre statü tüketiminin materyalist eğilimi yüksek kişilerde daha fazla olduğu ve materyalist eğilimi yüksek kişilerin sadelikten kaçınma, maddi varlıklara sahip olarak bunlarla mutluluğu yakalama davranışı gösterdikleri belirlenmiştir.

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Cite This Article

ÜNAL, S., ASLAY, F., AKBULUT, Ö. (2013). MATERYALİZMİN STATÜ TÜKETİMİ ÜZERİNDEKİ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA. Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi, Cilt: 27 - Sayı: 2, 43–62. https://ajindex.com/articles/19036

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