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Journals / International Journal of Business and Management Studies / 2026 / Cilt: 6 Sayı: 1

MANAGING SUSTAINABILITY RISKS AND OPPORTUNITIES IN FINANCE AND MARKETING

Burcu Mucan
Ceren Uzar
Pages
75–86
Publication Date
2014-06-01
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The purpose of this paper is to explain how to manage sustainability risks and opportunities in finance and marketing

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Sustainability is used to create a competitive advantage and to drive commercial success.
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Key Findings & Data:Sustainable finance is frequently defined as addressing environmental, social, and governance impacts of financial services.
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Conclusion & Impact:The purpose of this paper is to explain how to manage sustainability risks and opportunities in finance and marketing
🔬Design:Makale
📍Scope:Comprehensive Sample
⚙️Variables:Sustainability · Sustainable Finance · Sustainable Marketing

Abstract

Sustainability is used to create a competitive advantage and to drive commercial success. Sustainable finance is frequently defined as addressing environmental, social, and governance impacts of financial services. However, sustainable finance is a relatively new concept that is fast becoming important as financial investments are increasingly required to prove sustainability credentials. Sustainability criteria are indicators and standards on specific sustainability issues, such as biodiversity, climate change, labour rights, human rights and social justice. On the other side, Marketing serves an important function in promoting economic development around the world, raising living standards in many countries. In the view of sustainable development, sustainable marketing myopia is a term used in referring to a distortion stemming from the overlooking of socio- environmental attributes of a sustainable product or service at the expenses of customer benefits and values. The purpose of this paper is to explain how to manage sustainability risks and opportunities in finance and marketing

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Cite This Article

Mucan, B., Uzar, C. (2014). MANAGING SUSTAINABILITY RISKS AND OPPORTUNITIES IN FINANCE AND MARKETING. International Journal of Business and Management Studies, Cilt: 6 Sayı: 1, 75–86. https://ajindex.com/articles/1651194

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