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Journals / PressAcademia Procedia / 2026 / Volume: 3 Issue: 1

DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY

Nuray Terzi
Cemre Gokce
Pages
—
Publication Date
2017-06-30
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Results show that e-commerce is gaining a momentum in the world and Turkey as well, and e-marketing strategies are positively related on economy, both macroeconomic and microeconomic.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The aim of this study is to investigate the development of e-commerce and the impact of marketing strategies in e-commerce on economy.
📊
Key Findings & Data:Economic indicators is used and and questionnaire method is applied to analyze the development of e-commerce and the impact of marketing strategies in e-commerce on economy.
💡
Conclusion & Impact:Results show that e-commerce is gaining a momentum in the world and Turkey as well, and e-marketing strategies are positively related on economy, both macroeconomic and microeconomic.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:e-commerce · new economy · marketing

Abstract

The aim of this study is to investigate the development of e-commerce and the impact of marketing strategies in e-commerce on economy. Economic indicators is used and and questionnaire method is applied to analyze the development of e-commerce and the impact of marketing strategies in e-commerce on economy. Results show that e-commerce is gaining a momentum in the world and Turkey as well, and e-marketing strategies are positively related on economy, both macroeconomic and microeconomic. E-commerce has lead to economic growth, facilitating trade and providing job creation in many countries. E-commerce in Turkey has also developed since 1990’s and Turkey ‘s economy takes an advantage of e-commerce. Therefore, there should be more policies that will e-commerce in Turkey to reach high level growth rates and employment. Additonally, marketing strategies will be important for e-commerce inclusion. These strategies bring new opportunities to both producers and consumers. Therefore, e-marketing strategies should be widespread to whole economy.

🔖

Cite This Article

Terzi, N., Gokce, C. (2017). DEVELOPMENT OF E-COMMERCE IN WORLD AND TURKEY AND THE IMPACTS OF MARKETING STRATEGIES IN E-COMMERCE ON TURKEY’S ECONOMY. PressAcademia Procedia, Volume: 3 Issue: 1. https://doi.org/10.17261/Pressacademia.2017.675

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