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Journals / Yildiz Social Science Review / 2023 / Cilt: 9 Sayı: 2

Understanding Unconscious Thoughts of the Self: Imaginative Metaphor Elicitation Technique in Qualitative Research

Benliğin Bilinçdışı Düşüncelerini Anlamak: Nitel Araştırmada Imgesel Metafor Çıkarımı Tekniği

Perlin Naz Cömert(Department of Business Administration, Yıldız Technical University, İstanbul, Türkiye)0000-0002-0487-9820
Yonca Deniz Gürol(Department of Business Administration, Yıldız Technical University, İstanbul, Türkiye)0000-0002-0618-5750
Pages
64–72
Publication Date
2023-12-31
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Finally, a relatively new technique used by Nardon & Hari (2021), Imaginative Metaphor Elicitation is explicated and the importance of this new technique is emphasized by encouraging future studies to use this technique.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Qualitative studies unveil the profound characteristics of human experiences.
📊
Key Findings & Data:Particularly, qualitative studies using metaphor elicitation techniques have the opportunity to explore un-conscious thoughts which reflects participants deepest thoughts and feelings about a con-cept.
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Conclusion & Impact:Finally, a relatively new technique used by Nardon & Hari (2021), Imaginative Metaphor Elicitation is explicated and the importance of this new technique is emphasized by encouraging future studies to use this technique.
🔬Design:Araştırma Makalesi
📍Scope:2021 Verileri
⚙️Variables:Metafor · imgesel metafor çıkarımı tekniği · zaltman metafor çıkarımıtekniği

Abstract

Qualitative studies unveil the profound characteristics of human experiences. Particularly, qualitative studies using metaphor elicitation techniques have the opportunity to explore un-conscious thoughts which reflects participants deepest thoughts and feelings about a con-cept. As most human thinking is unconscious, research tools analyzing unconscious thoughts are necessary especially in social sciences. In this article, metaphor elicitation techniques are explained and their implementation is depicted stage by stage. In this context, the process of using each technique is described in detail and related examples are presented. Finally, a relatively new technique used by Nardon & Hari (2021), Imaginative Metaphor Elicitation is explicated and the importance of this new technique is emphasized by encouraging future studies to use this technique.

Özet

Nitel çalışmalar insan deneyimlerinin derindeki özelliklerini ortaya çıkarmaktadır. Özellikle me-tafor çıkarma tekniklerini kullanan nitel araştırmalar, katılımcıların bir kavram hakkındaki en derin düşünce ve duygularını yansıtan bilinçdışı düşüncelerini keşfetme fırsatına sahiptir. İnsan düşüncesinin çoğu bilinçsiz olduğundan, özellikle sosyal bilimlerde bilinçdışı düşünceleri analiz eden araştırma araçlarına ihtiyaç vardır. Bu makalede metafor çıkarımı teknikleri açıklanmakta ve uygulanışı aşama aşama anlatılmaktadır. Bu bağlamda her tekniğin kullanım süreci ayrıntılı olarak anlatılmış ve ilgili örnekler sunulmuştur. Son olarak, Nardon & Hari (2021) tarafından kullanılan ve nispeten yeni bir teknik olan imgesel metafor çıkarımı tekniği tanıtılarak ve gelecek çalışmalarda bu tekniğin kullanılması teşvik edilerek bu yeni tekniğin önemi vurgulanmıştır.

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Cite This Article

Cömert, P. N., Gürol, Y. D. (2023). Understanding Unconscious Thoughts of the Self: Imaginative Metaphor Elicitation Technique in Qualitative Research. Yildiz Social Science Review, Cilt: 9 Sayı: 2, 64–72. https://ajindex.com/articles/1578034

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