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Journals / Uluslararası Spor Egzersiz ve Antrenman Bilimi Dergisi / 2026 / Cilt: 6 Sayı: 2

The effect of using social media on purchasing of sports products: a qualitative study on faculty of sport sciences academicians

Sosyal medya kullanımının spor ürünü satın almaya etkisi: Spor Bilimleri Fakültesi akademisyenleri üzerine nitel bir çalışma

Halil Akoğlu(ANKARA UNIVERSITY, FACULTY OF SPORTS SCIENCES)0000-0002-0818-7143
Seçkin Doğaner(ANKARA UNIVERSITY, FACULTY OF SPORTS SCIENCES)0000-0001-9475-8338
Pages
45–56
Publication Date
2020-06-15
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Aim: The study was planned to examine the effect of social media use on sportive purchasing based on the Mean End Chain Theory.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Aim: The study was planned to examine the effect of social media use on sportive purchasing based on the Mean End Chain Theory.
📊
Key Findings & Data:Aim: The study was planned to examine the effect of social media use on sportive purchasing based on the Mean End Chain Theory.
💡
Conclusion & Impact:Aim: The study was planned to examine the effect of social media use on sportive purchasing based on the Mean End Chain Theory.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Sosyal medya · Sportif satın alma · Akademisyen

Abstract

Aim: The study was planned to examine the effect of social media use on sportive purchasing based on the Mean End Chain Theory.

Özet

Amaç: Araştırma, sosyal medya kullanımının sportif ürün satın almaya etkisinin neden – sonuç zinciri teorisi ışığında incelenmesi amacıyla planlanmıştır.

🔖

Cite This Article

Akoğlu, H., Doğaner, S. (2020). The effect of using social media on purchasing of sports products: a qualitative study on faculty of sport sciences academicians. Uluslararası Spor Egzersiz ve Antrenman Bilimi Dergisi, Cilt: 6 Sayı: 2, 45–56. https://doi.org/10.18826/useeabd.605334

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