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Journals / Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2010 / Cilt: 3 - Sayı: 1

Jenerik Reklam Üzerine Kavramsal Bir Çalışma.

JENERİK REKLAM ÜZERİNE KAVRAMSAL BİR ÇALIŞMA

H. Dilara KESKİN
Pages
133–145
Publication Date
2010-04-01
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In this study, generic advertising as one of these new advertisement approaches has been evaluated from a conceptual perspective.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The importance of advertisement as one of the promotion instruments has been increasing day by day.
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Key Findings & Data:In accordance with this increase, new advertisement approaches are emerging in the history of advertising.
💡
Conclusion & Impact:In this study, generic advertising as one of these new advertisement approaches has been evaluated from a conceptual perspective.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Jenerik reklam · marka reklamı · tarımsal ürünler

Abstract

The importance of advertisement as one of the promotion instruments has been increasing day by day. In accordance with this increase, new advertisement approaches are emerging in the history of advertising. In this study, generic advertising as one of these new advertisement approaches has been evaluated from a conceptual perspective.

Özet

Tutundurma araçlarından biri olan reklamın önemi günden güne artmaktadır. Bu artışa bağlı olarak, reklamcılık tarihinde yeni reklam anlayışları ortaya çıkmaktadır. Bu çalışmada, bu yeni reklam anlayışlardan biri olan jenerik reklam, çeşitli yönleri ile ele alınarak kavramsal açıdan değerlendirilmeye çalışılmıştır.

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Cite This Article

KESKİN, H. D. (2010). Jenerik Reklam Üzerine Kavramsal Bir Çalışma.. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 3 - Sayı: 1, 133–145. https://ajindex.com/articles/155911

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