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Journals / Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2018 / Cilt: 11 - Sayı: 1

A Theorical Study on Disabled Tourism with Customer Oriented Marketing

Müşteri Odaklı Pazarlama Kapsamında Engelli Turizmine Yönelik Teorik Bir İnceleme

Funda CENGİZ
Emre Ozan AKSÖZ
Pages
126–138
Publication Date
2018-02-11
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

At first, the terms of the relationship between disabled tourists and tourism, and marketing mix were analysed and then this market segment was examined for each marketing mix elements by using previous literature.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The main aim of this research is analysing the disabled tourism market toward its characteristics, demands and supplies in terms of customer oriented marketing mix.To this end, the aim of the study is to better understand the relationship between disabled tourists and tourism and also realizing more optimal marketing mix.
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Key Findings & Data:The main aim of this research is analysing the disabled tourism market toward its characteristics, demands and supplies in terms of customer oriented marketing mix.To this end, the aim of the study is to better understand the relationship between disabled tourists and tourism and also realizing more optimal marketing mix.
💡
Conclusion & Impact:At first, the terms of the relationship between disabled tourists and tourism, and marketing mix were analysed and then this market segment was examined for each marketing mix elements by using previous literature.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Engelli Turizmi · Turizm Pazarlaması · Pazarlama Karması

Abstract

The main aim of this research is analysing the disabled tourism market toward its characteristics, demands and supplies in terms of customer oriented marketing mix.To this end, the aim of the study is to better understand the relationship between disabled tourists and tourism and also realizing more optimal marketing mix. At first, the terms of the relationship between disabled tourists and tourism, and marketing mix were analysed and then this market segment was examined for each marketing mix elements by using previous literature.

Özet

Çalışmanın amacı, engelli turizm pazarını, sahip oldukları özellikler, istekler ve beklentiler doğrultusunda, müşteri odaklı pazarlama karması unsurları açısından incelemektir. Bu amaç doğrultusunda engelli bireylerin turizm ile olan ilişkilerinin daha iyi anlaşılması ve daha isabetli pazarlama çalışmalarının gerçekleştirilebilmesi hedeflenmiştir. Çalışmada öncelikle engelli bireylerin turizm ile olan ilişkileri ve pazarlama karması kavramı incelenmiş ardından konuya ilişkin akademik çalışmalar ışığında bu pazar grubu, müşteri odaklı pazarlama karması unsurlarının her biri için ayrı ayrı değerlendirilmiştir.

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Cite This Article

CENGİZ, F., AKSÖZ, E. O. (2018). A Theorical Study on Disabled Tourism with Customer Oriented Marketing. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 11 - Sayı: 1, 126–138. https://ajindex.com/articles/155706

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