AI Summary & Key Takeaways
AI InsightOverall the result was positive with a good significance level.
📌 3 Key Takeaways
Abstract
Purpose– Purpose of this research paper is to check the impact of technological and marketing innovation on organization growth and which one role is better in the glass industry, as innovation strategy influence the strategic planning of the organization and their growth in glass industry of Pakistani market. Design– Technological and marketing innovation are measured by an adopted scale, having elements of innovation, technology, marketing and organizational growth. The study included 89 respondents from glass industry in Peshawar, Pakistan. Findings– The role of technological innovation was seen more as compared to the marketing innovation of glass industry in Peshawar, Pakistan. Overall the result was positive with a good significance level. Keywords- Marketing innovation, Organizational growth, Technological innovation
Özet
Amaç: Bu ara ş tırmanın amacı, teknolojik ve pazarlama inovasyonun örgütsel büyüme üzerindeki etkisini kontrol etmek ve her ikisinin etkisini kar şılaştırmaktır. Tasarım: Ankete dayalı teknik bu çalı ş ma i ç in benimsenmi ş tir. Teknolojik ve pazarlama inovasyonu, teknoloji ve pazarlama olarak inovasyon unsurları ve örgütsel büyüme gibi kabul edilmi ş bir ö l çü yle ö l çü l ü r. Ç al ı ş man ı n verileri Pakistan' ı n Peshawar kentindeki cam end ü strisinden 89 kat ı l ı mc ı dan al ı nm ı ş t ı r. Bulgular: Çalı ş man ı n bulgular ı teknolojik inovasyonun ve pazarlama inovasyonunun ö rg ü tsel b ü y ü me üzerinde önemli bir etkisi oldu ğ unu g ö stermektedir.