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Journals / Business and Economics Research Journal / 2020 / Cilt: 11 - Sayı: 1

Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers

Emrah TOKGÖZ
Pages
261–278
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

According to the results of the model, materialistic values has significant and positive direct impact on status, impulsive and compulsive consumption respectively.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:The impulsive and compulsive consumption that consumers cannot control has become a threat to individuals and countries due to their negative economic and social consequences.
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Key Findings & Data:Students aged 17 to 24 year-olds were selected and 589 usable completed questionnaires were received by using self-completion survey method.
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Conclusion & Impact:According to the results of the model, materialistic values has significant and positive direct impact on status, impulsive and compulsive consumption respectively.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Özet

The impulsive and compulsive consumption that consumers cannot control has become a threat to individuals and countries due to their negative economic and social consequences. Materialism and status consumption are important negative personality traits underlying various consumers' behaviors. In this research, it is aimed to explore the impact of materialistic values and status consumption on impulsive and compulsive consumption. Cluster sampling method was chosen as sampling method. Students aged 17 to 24 year-olds were selected and 589 usable completed questionnaires were received by using self-completion survey method. According to the results of the model, materialistic values has significant and positive direct impact on status, impulsive and compulsive consumption respectively. In research model, since impact of status consumption on compulsive consumption is not significant, materialistic values have impact on compulsive consumption via status and impulsive consumption.

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Cite This Article

TOKGÖZ, E. (2020). Impact of Materialistic Values on Impulsive and Compulsive Consumption via Status Consumption: A Research on Young Consumers. Business and Economics Research Journal, Cilt: 11 - Sayı: 1, 261–278. https://ajindex.com/articles/153673

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