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Journals / Yönetim ve Ekonomi: Celal Bayar Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi / 2016 / Cilt: 23 - Sayı: 2

Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey(Türkiye’de Zorunlu Deprem Sigortasına Yönelik Tutumun Sosyal Pazarlama Kapsamında Analizi)

Gülnil AYDIN
Erdoğan KOÇ
Pages
389–407
Publication Date
2016-08-25
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

JEL Sınıflaması: M31, M38

📌 3 Key Takeaways

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Objective & Hypothesis:Öz ABSTRACTThis study aims to explore the reasons behind the low-level purchases of compulsory earthquake insurance policies in Turkey.
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Key Findings & Data:Based on online surveys with 667 people the findings of the study point out that there is a major communications gap to be filled in by the authorities and the insurance companies.
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Conclusion & Impact:JEL Sınıflaması: M31, M38
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Anahtar Kelimeler Sosyal Pazarlama · Tutum · Algılanan Risk

Özet

Öz ABSTRACTThis study aims to explore the reasons behind the low-level purchases of compulsory earthquake insurance policies in Turkey. Based on online surveys with 667 people the findings of the study point out that there is a major communications gap to be filled in by the authorities and the insurance companies. The findings of the study also show that in addition to the demographic variables the personality characteristics of people also influence the attitude towards and the purchasing of compulsory earthquake insurance policies.Key Words: Social Marketing, Attitude, Risk Perception, Personality Characteristics, Earthquake Insurance, Turkey. JEL Classification: M31, M38ÖZBu çalışma, Türkiye’de uygulanan zorunlu deprem sigortasına yönelik tutumu ve beklentilere kıyasla düşük düzeyde seyreden satışların nedenlerini araştırmak amacıyla gerçekleştirilmiştir. 667 kişinin katılımıyla tamamlanan çevrimiçi (online) anket çalışması sonucunda elde edilen bulgular, iletişim sorunlarına işaret etmektedir. Çalışmanın bulguları ayrıca, zorunlu deprem sigortasına yönelik tutum üzerinde bireylerin kişilik özelliklerinin ve demografik değişkenlerin de etkili olduğunu göstermektedir. Anahtar Kelimeler: Sosyal Pazarlama, Tutum, Algılanan Risk, Kişilik Özellikleri, Deprem Sigortası, Türkiye. JEL Sınıflaması: M31, M38

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Cite This Article

AYDIN, G., KOÇ, E. (2016). Social Marketing Analysis of Attitude Toward Compulsory Earthquake Insurance in Turkey(Türkiye’de Zorunlu Deprem Sigortasına Yönelik Tutumun Sosyal Pazarlama Kapsamında Analizi). Yönetim ve Ekonomi: Celal Bayar Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Cilt: 23 - Sayı: 2, 389–407. https://ajindex.com/articles/15308

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