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Journals / Journal of Tourism Theory and Research / 2018 / Volume: 4 Issue: 2

An e-loyalty model proposal for online travel reservation websites

Ahmet Aytekin(Anadolu University, Turkey)0000-0002-1536-7097
Duygu Tunalı(Anadolu University, Turkey)0000-0002-6582-1710
Pages
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Publication Date
2018-07-01
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It was also determined that e-loyalty has a positive effect on repurchase intention.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Online travel reservation websites need e-loyal customers to be able to drive their profitability and existence.
📊
Key Findings & Data:In this context, the aim of this study is to propose an e-loyalty model for travel reservation websites in the business to consumer (B2C) concept.
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Conclusion & Impact:It was also determined that e-loyalty has a positive effect on repurchase intention.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Online travel reservation websites · E-commerce · E-loyalty

Abstract

Online travel reservation websites need e-loyal customers to be able to drive their profitability and existence. In this context, the aim of this study is to propose an e-loyalty model for travel reservation websites in the business to consumer (B2C) concept. The study brought together important concepts thought to be related to e-loyalty, such as system quality, trust, satisfaction, alternative attractiveness, word of mouth, and repurchase intention. As a result, it was determined that system quality, trust, satisfaction and word of mouth have a positive effect on e-loyalty, unlike alternative attractiveness which has a negative effect. It was also determined that e-loyalty has a positive effect on repurchase intention.

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Cite This Article

Aytekin, A., Tunalı, D. (2018). An e-loyalty model proposal for online travel reservation websites. Journal of Tourism Theory and Research, Volume: 4 Issue: 2. https://doi.org/10.24288/jttr.420439

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