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Journals / Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi / 2026 / Cilt: 6 Sayı: 5

THE RELATIONSHIP BETWEEN THE CHOICE OF GLOBAL EXPANSION STRATEGY AND MARKET ORIENTATION THROUGH ORGANIZATIONAL LEARNING PERSPECTIVE

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Tutku Seçkin Çelik
Pages
308–317
Publication Date
2019-05-31
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Relying on these arguments, this study offers a factorial model to deduce learning modes of organizations according to their market orientation levels (highlow) and the choice of entry strategies (greenfield investments-acquisitions).

📌 3 Key Takeaways

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Objective & Hypothesis:As organizations mature and grow, one of the best growth options would be to expand operations globally.
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Key Findings & Data:Choosing the learning mode suitable for the organization should depend on market-orientation and the choice of global expansion strategy..
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Conclusion & Impact:Relying on these arguments, this study offers a factorial model to deduce learning modes of organizations according to their market orientation levels (highlow) and the choice of entry strategies (greenfield investments-acquisitions).
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Örgütsel Öğrenme · Pazar Oryantasyonu · Küresel Genişleme Stratejisi

Abstract

As organizations mature and grow, one of the best growth options would be to expand operations globally. While the choice of enter into foreign waters includes exporting, franchising, licensing, joint ventures and wholly owned subsidiaries, options for wholly owned subsidiaries may involve starting-up a completely new operation (greenfield investment) and acquiring a host-country company (acquisition). On the other hand, market orientation points out organization wide generation of market intelligence, and gain more value in today’s business world. Similarly, in order to keep pace with changing competitive conditions, organizational learning becomes popular among organizations. Choosing the learning mode suitable for the organization should depend on market-orientation and the choice of global expansion strategy.. Different choices indicate different requirements for knowledge acquisition. Relying on these arguments, this study offers a factorial model to deduce learning modes of organizations according to their market orientation levels (highlow) and the choice of entry strategies (greenfield investments-acquisitions).

Özet

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Cite This Article

Çelik, T. S. (2019). THE RELATIONSHIP BETWEEN THE CHOICE OF GLOBAL EXPANSION STRATEGY AND MARKET ORIENTATION THROUGH ORGANIZATIONAL LEARNING PERSPECTIVE. Avrasya Sosyal ve Ekonomi Araştırmaları Dergisi, Cilt: 6 Sayı: 5, 308–317. https://ajindex.com/articles/1457769

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