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Journals / Business and Economics Research Journal / 2019 / Cilt: 10 - Sayı: 2

Moderator Role of Competitive Intensity in the Effect of Process Management on Product Innovation Performance

Süreç Yönetiminin Ürün İnovasyon Performansı Üzerindeki Etkisinde Rekabet Yoğunluğunun Düzenleyici Rolü

BÜLENT YILDIZ
Behzat SAYIN
Pages
575–586
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

As a result of the analyzes, it was found that process management and competition intensity had a positive effect on product innovation performance.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Due to the intense competition conditions experienced in the textile sector, companies need to give maximum importance to process management and product innovation in order to increase their competitiveness.
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Key Findings & Data:In this study, the regulatory role of competitive intensity in the impact of process management on product innovation performance was investigated.
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Conclusion & Impact:As a result of the analyzes, it was found that process management and competition intensity had a positive effect on product innovation performance.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

Due to the intense competition conditions experienced in the textile sector, companies need to give maximum importance to process management and product innovation in order to increase their competitiveness. In this study, the regulatory role of competitive intensity in the impact of process management on product innovation performance was investigated. For this purpose, data were collected from 124 manufacturing companies operating in textile sector in Istanbul. The data were analyzed by structural equation model. As a result of the analyzes, it was found that process management and competition intensity had a positive effect on product innovation performance. As a result of regulatory impact analysis, the effect of competitive intensity on the effect of process management on product innovation performance was obtained.

Özet

Tekstil sektöründe yaşanan yoğun rekabet şartları nedeniyle firmaların rekabet güçlerini artırabilmek için süreç yönetimi ve ürün inovasyonuna azami önem vermeleri gerekmektedir. Bu çalışmada süreç yönetiminin ürün inovasyon performansı üzerindeki etkisinde rekabet yoğunluğunun düzenleyici rolü araştırılmıştır. Bu amaçla İstanbul’da tekstil sektöründe faaliyet gösteren 124 imalat firmasından anket ile veri toplanmıştır. Veriler yapısal eşitlik modeli ile analiz edilmiştir. Yapılan analizler neticesinde süreç yönetimi ve rekabet yoğunluğunun ürün inovasyon performansını pozitif yönde anlamlı olarak etkilediği bulgusuna ulaşılmıştır. Düzenleyici etki analizi sonucunda ise süreç yönetiminin ürün inovasyon performansı üzerindeki etkisinde rekabet yoğunluğunun düzenleyici etkisi olduğu bulgusu elde edilmiştir.

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Cite This Article

YILDIZ, B., SAYIN, B. (2019). Moderator Role of Competitive Intensity in the Effect of Process Management on Product Innovation Performance. Business and Economics Research Journal, Cilt: 10 - Sayı: 2, 575–586. https://ajindex.com/articles/142688

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