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Journals / Alınteri Zirai Bilimler Dergisi / 2020 / Cilt: 35 - Sayı: 1

Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices

Parvaneh MOHAMMADİ
Mohammad KAVOOSİ-KALASHAMİ
Morteza ZANGANEH
Pages
15–21
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The highest and lowest overall efficiency in olive marketing channels were 49.78% and 27.56%.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study investigated olive marketing channels, margins and indices at Iran's olive trade center namely Guilan province, northern Iran.
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Key Findings & Data:The required data set were collected through survey using a questionnaire and simple random sampling on 2017.
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Conclusion & Impact:The highest and lowest overall efficiency in olive marketing channels were 49.78% and 27.56%.
🔬Design:Survey & Empirical Study
📍Scope:2017 Verileri
⚙️Variables:Domain Parameters

Özet

This study investigated olive marketing channels, margins and indices at Iran's olive trade center namely Guilan province, northern Iran. For this purpose, marketing margin, share of marketing agents, marketing cost coefficient and different types of efficiency in olive market were calculated. The required data set were collected through survey using a questionnaire and simple random sampling on 2017. Results revealed that there were eight different marketing channels in the olive market of Guilan province. Average wholesale and retail margins were 11500 and 31870 Rials, respectively. The average wholesalers' share from the retail price was 9.59%. Also, the average retailers' share from the final product price (retail price) was 26.57%. The average marketing cost coefficient was 20.29%. The highest and lowest overall efficiency in olive marketing channels were 49.78% and 27.56%. Policy solutions should lead to increased marketing services and significant impact of these costs on the marketing margin in the olive market of Guilan province.

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Cite This Article

MOHAMMADİ, P., KAVOOSİ-KALASHAMİ, M., ZANGANEH, M. (2020). Olive Marketing Analysis in Northern Iran: Marketing Margins and Indices. Alınteri Zirai Bilimler Dergisi, Cilt: 35 - Sayı: 1, 15–21. https://ajindex.com/articles/141307

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