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Journals / Hacettepe Sağlık İdaresi Dergisi / 2026 / Cilt: 29 Sayı: 2

CONTENT ANALYSIS OF MISSION STATEMENTS IN TURKISH PUBLIC AND PRIVATE HOSPITALS: IMPLICATIONS FOR HEALTHCARE MANAGEMENT

TÜRKİYE'DEKİ KAMU VE ÖZEL HASTANELERDE MİSYON BİLDİRGELERİNİN İÇERİK ANALİZİ: SAĞLIK YÖNETİMİ AÇISINDAN ETKİLERİ

Saffet Ocak(MUĞLA SITKI KOÇMAN ÜNİVERSİTESİ)0000-0002-6804-9201
Mehmet Top(HACETTEPE ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ)0000-0001-9162-4238
Pages
393–410
Publication Date
2026-06-22
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Hospital management can be supported by strategic management experts and academicians.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study aimed to determine the content of the mission statements of the hospitals in Turkey and to make the comparison based on the hospital ownership structure, hospital type, education and accreditation status of the hospitals.
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Key Findings & Data:A total of 1037 hospitals were examined.
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Conclusion & Impact:Hospital management can be supported by strategic management experts and academicians.
🔬Design:Araştırma Makalesi
📍Scope:Comprehensive Sample
⚙️Variables:Misyon bildirgesi · Misyon değerlendirmesi · Misyon bileşenleri

Abstract

This study aimed to determine the content of the mission statements of the hospitals in Turkey and to make the comparison based on the hospital ownership structure, hospital type, education and accreditation status of the hospitals. A total of 1037 hospitals were examined. Content analysis was used to compare the mission statements of the hospitals. It was determined that there is mostly information about the institution in the hospital mission statements. The second most common component in hospital mission statements was found to be organizational philosophy and values. In this study, it was determined that the target market component is the least used component in hospital mission statements. Significant differences were found in some elements of the hospital mission statements according to ownership, hospital education level, hospital type, and accreditation variables. According to the main results of the research, it can be suggested that the hospital mission statements should be handled in a way that includes more mission elements / components rather than general statements and should be announced to the public. It may be suggested to add the statements regarding epidemics, especially COVID-19, to the hospital mission statements. Hospital management can be supported by strategic management experts and academicians.

Özet

Bu çalışmada Türkiye'deki hastanelerin misyon ifadelerinin içeriklerinin belirlenmesi ve hastanelerin mülkiyet yapısı, hastane türü, eğitim ve akreditasyon durumları temelinde karşılaştırma yapılması amaçlanmıştır. Toplam 1037 hastane incelenmiştir. Hastanelerin misyon ifadelerinin karşılaştırılmasında içerik analizi kullanılmıştır. Hastane misyon ifadelerinde çoğunlukla kuruma ilişkin bilgilerin yer aldığı tespit edilmiştir. Hastane misyon ifadelerinde en sık rastlanan ikinci bileşenin örgüt felsefesi ve değerler olduğu bulunmuştur. Bu çalışmada hastane misyon ifadelerinde en az kullanılan bileşenin hedef pazar bileşeni olduğu tespit edilmiştir. Hastane misyon ifadelerinin bazı unsurlarında mülkiyet, hastane eğitim düzeyi, hastane türü ve akreditasyon değişkenlerine göre anlamlı farklılıklar bulunmuştur. Araştırmanın temel sonuçlarına göre hastane misyon ifadelerinin genel ifadeler yerine daha fazla misyon unsuru/bileşeni içerecek şekilde ele alınması ve kamuoyuna duyurulması önerilebilir. Hastane misyon ifadelerine özellikle COVID-19 olmak üzere salgın hastalıklara ilişkin ifadelerin eklenmesi önerilebilir. Hastane yönetimi stratejik yönetim uzmanları ve akademisyenler tarafından desteklenebilir.

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Cite This Article

Ocak, S., Top, M. (2026). CONTENT ANALYSIS OF MISSION STATEMENTS IN TURKISH PUBLIC AND PRIVATE HOSPITALS: IMPLICATIONS FOR HEALTHCARE MANAGEMENT. Hacettepe Sağlık İdaresi Dergisi, Cilt: 29 Sayı: 2, 393–410. https://doi.org/10.61859/hacettepesid.1789289

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