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Journals / Advances in Hospitality and Tourism Research (AHTR) / 2026 / Volume: 10 Issue: 2

Use The Silver Bullet on The Right Beast: A Guide on Usage of PLS-SEM in Tourism and Gastronomy Studies

Gürkan Aybek(AKDENIZ UNIVERSITY)0000-0002-5536-5440
Hatice Karakaş(AKDENİZ ÜNİVERSİTESİ)0000-0001-5893-1199
Pages
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Publication Date
2022-06-01
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The literature offered the basis of these misconductions but detected issues have mostly dug out from the unobtrusive statistical editorial experience of the authors.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:PLS based Structural Equation Modelling approach widens in social research with its benefits to ease some methodological struggles.
📊
Key Findings & Data:As a matter of course, tourism and gastronomy fields gladly accept this advantage since the researchers mainly contain end- users in terms of statistical competence.
💡
Conclusion & Impact:The literature offered the basis of these misconductions but detected issues have mostly dug out from the unobtrusive statistical editorial experience of the authors.
🔬Design:Modeling & Simulation
📍Scope:Comprehensive Sample
⚙️Variables:PLS-SEM · tourism · gastronomy

Abstract

PLS based Structural Equation Modelling approach widens in social research with its benefits to ease some methodological struggles. As a matter of course, tourism and gastronomy fields gladly accept this advantage since the researchers mainly contain end- users in terms of statistical competence. However, this extensive use may come with some misunderstandings and errors during the conduction of the technique. Therefore, this editorial research note aims to point out common misunderstandings that appear while using PLS-SEM in tourism and gastronomy research, and to guide to prevent them. The literature offered the basis of these misconductions but detected issues have mostly dug out from the unobtrusive statistical editorial experience of the authors.

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Cite This Article

Aybek, G., Karakaş, H. (2022). Use The Silver Bullet on The Right Beast: A Guide on Usage of PLS-SEM in Tourism and Gastronomy Studies. Advances in Hospitality and Tourism Research (AHTR), Volume: 10 Issue: 2. https://doi.org/10.30519/ahtr.1097884

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