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Journals / Advances in Hospitality and Tourism Research (AHTR) / 2022 / Volume: 10 Issue: 4

A Meta-Analysis of the Antecedents and Consequences of Delight in Tourism and Hospitality Research

Abraham Terrah(University of South Florida)0000-0002-0300-562X
Sijun Liu(Auburn University)0000-0002-4037-8388
Luana Nanu(Auburn University)0000-0002-6157-330X
Pages
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Publication Date
2022-12-06
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Practical and theoretical implications are discussed as well as future research perspectives.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Customer delight is a concept that has recently gained momentum in consumer behavior, marketing, and hospitality literature.
📊
Key Findings & Data:A meta-analysis was conducted, including 22 articles and producing 141 independent effect sizes.
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Conclusion & Impact:Practical and theoretical implications are discussed as well as future research perspectives.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:experiential antecedents · positive emotions · surprise

Abstract

Customer delight is a concept that has recently gained momentum in consumer behavior, marketing, and hospitality literature. This study investigated the antecedents and subsequent of delight in a hospitality context. A meta-analysis was conducted, including 22 articles and producing 141 independent effect sizes. Results revealed a strong relationship between experiential context (service quality, physical environment, and authenticity), positive emotions, and surprise as antecedents of delight, with behavioral intentions, satisfaction, and loyalty as consequences of delight. Furthermore, gender was tested as a moderator, yielding a strong relationship between surprise and loyalty. Practical and theoretical implications are discussed as well as future research perspectives.

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Cite This Article

Terrah, A., Liu, S., Nanu, L. (2022). A Meta-Analysis of the Antecedents and Consequences of Delight in Tourism and Hospitality Research. Advances in Hospitality and Tourism Research (AHTR), Volume: 10 Issue: 4. https://doi.org/10.30519/ahtr.986781

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