SavedAdd your journal

Journals / Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi / 2010 / Sayı: 10

Mobile Publishing in terms of lndividuals, Society and Economy

Birey, Toplum ve Ekonomi Açısından Mobil Yayıncılık

Osman Köroglu(Fatih Üniversitesi, İstanbul MYO iktisadi ve İdari Programlar Bölümü)
Pages
62–93
Publication Date
2010-06-01
DOI
—
🏛️Bibliographic metadata and full text access for this article are provided via DergiPark.
DergiPark Record ↗
✨

AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

And then presents an original model for Permission Based Individual Marketing in The Mobile Content and Publishing, Broadcasting, Narrowcasting

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This article presents basic information and some recent findings on usage of mobile communication devices MİD , mobile publishing, broadcasting and market­ing via an extensive literature review, explains mobile content, mobile marketing and their effects on societı; and individual, gives examples from case studies on mobile content value chain.
📊
Key Findings & Data:This article presents basic information and some recent findings on usage of mobile communication devices MİD , mobile publishing, broadcasting and market­ing via an extensive literature review, explains mobile content, mobile marketing and their effects on societı; and individual, gives examples from case studies on mobile content value chain.
💡
Conclusion & Impact:And then presents an original model for Permission Based Individual Marketing in The Mobile Content and Publishing, Broadcasting, Narrowcasting
🔬Design:Review & Systematic Survey
📍Scope:Comprehensive Sample
⚙️Variables:mobil · içerik · yayıncılık

Abstract

This article presents basic information and some recent findings on usage of mobile communication devices MİD , mobile publishing, broadcasting and market­ing via an extensive literature review, explains mobile content, mobile marketing and their effects on societı; and individual, gives examples from case studies on mobile content value chain. And then presents an original model for Permission Based Individual Marketing in The Mobile Content and Publishing, Broadcasting, Narrowcasting

Özet

Bu makalede geniş çaplı literatür taraması yoluyla keşifse[ bir araşhrma yapılmış, mobil içerik kavramı, mobilliğin toplumsal etkileri ile mobil yayıncılığın etkileri de örnek olaylarla incelenmiştir. Ardından mobil iletişim donanımları MİD ile yapılan mobil yayıncılık pazarlamayla ilişkilendirilerek özgün Mobil İçerik ve Yayıncılıkta İzne Bağlı Bireı;sel Pazarlama Modeli ortaya konulmuştur

🔖

Cite This Article

Köroglu, O. (2010). Mobile Publishing in terms of lndividuals, Society and Economy. Kocaeli Üniversitesi İletişim Fakültesi Araştırma Dergisi, Sayı: 10, 62–93. https://ajindex.com/articles/132805

📄 Full Text PDF Viewer

📄

PDF görüntüleyici hazırlanıyor...

References (28)

  1. Agar, J. (2003). Constnnt Touclı: A Global History of tlıe Mobile Plıone. Cambridge: kon.
  2. American Idol (2009). americanidol.com, 09.07.2010
  3. Barthes, R. (1974). S/Z. New York: Hill & Wang
  4. Bıısiness 2.0, (Nisan 2000).
  5. Butcher, M. ve Thomas, M., (2003). (Ed.) Ingenious. Melbourne: Pluto.
  6. Castells, M. (1996-1998). The Information Age: Economy, Society, and Cultııre, Oxford, Blackwell.
  7. Castells, M., Fernandez-Ardevol, M., Qiu, J., ve Sey, A. (2004). T/ıe mobile commıınica­ tion societı;. Annenberg School for Communication, University of Southern California, LA.
  8. Castells, M., Fernandez-Ardevol, M., Qiu, J.L. ve Sey, A. (2006). Mobile Commıınication and Society, Cambridge: MIT Press.
  9. Çelik, O. (2007). Mobinex Kurucu Ortağı, Mobile Monday Toplanbsı. 07.05.2007, İstanbul.
  10. Godin, S. (1999). Permission Marketing, Sirnon & Schuster.
  11. Goggin, G. (12.01.04). 'Mobile Text'. M/C: A Journal of Media and Culture, 7, journal.media-cul ture.org.a u/ 0401 / 03-goggin. php, Ol.11.2009
  12. Hansmann, U., Merk, L., Nicklous, M. S., Stober, Th. (2001). Pervasive Compııting Handbook. NY: Springer.
  13. İşgüder, E. İ. (2007). Future of Advertising in Tlıe Mobile World. Yüksek Lisans Tezi, İstanbul: Yeditepe Üniversitesi.
  14. Jaokar, A., Fish, T. (2006). Mobile Web 2.0. Futuretext Limited.
  15. Katz, J.E., ve Aakhus, M. (Edt.) (2002). Perpetııal Contact. Cambridge: Cambridge U.P.
  16. Köroğlu, O. (2002). Mobil İletişim, Etkileşimli Yayıncılık ve Tiirkiye'deki Uygulamalar. Yüksek Lisans Tezi. İstanbul: Marmara Üniversitesi.
  17. Köroğlu, O. (2009). Mobil İçerik ve Yayıncılıkta İzne Bağlı Bireysel Pazarlama. Doktora Tezi. İstanbul: Marmara Üniversitesi.
  18. Lasen, A. (2002). Tlıe Social Slıaping of Fixed and Mobile Networks. DWRC: University of Surrey.
  19. tionweek.com/ story / show Article.jhtrnl?articleID=205604400, Ol.11.2009
  20. ANZMAC 2004 Conference.
  21. McEvoy, S.P., Stevenson, M.R., McCartt, A.T., Woodward, M., Haworth, C.
  22. bmj.com/ cgi/ content/ abstract/bmj.38537.397512.55vl, Ol.11.209
  23. Morris, M. (1998). Too Soon, Too Late. Bloomington: University of Indiana.
  24. Peters, B. (2002). T/ıe Future of Wireless Marketing. 188-190.
  25. Polat, İ.H. (2007). Pusula Akademisi. Yeni Medya Dersi. İstanbul: Kadir Has Üniver­ sitesi.
  26. Prasad, R. Mohr, W., Konhauser, W. (ed.). (2000). Tlıird Generation Mobile Communication Systems. Boston/London: Artech House.
  27. Goggin, G. (12.01.04). 'Mobile Text'. M/C: A Journal of Media and Culture, 7, journal.media-cul ture.org.a u/ 0401 / 03-goggin. php, Ol.11.2009
  28. bmj.com/ cgi/ content/ abstract/bmj.38537.397512.55vl, Ol.11.209