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Journals / Üsküdar Üniversitesi Sosyal Bilimler Dergisi / 2026 / Sayı: 22

Cultural and Structural Representations in the Context of Gender Stereotypes: A Comparative Analysis of Google Doodles and UN Women Data

Kadın Cinsiyet Stereotipleri Bağlamında Kültürel ve Yapısal Temsiller: Google Doodle’lar ve Birleşmiş Milletler Kadın Birimi (UN Women) Verileri Üzerinden Karşılaştırmalı Bir Analiz

Neslihan Özmelek Taş(PAMUKKALE ÜNİVERSİTESİ)0000-0002-6348-2495
Pages
19–46
Publication Date
2026-05-20
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

The study makes a unique contribution to the literature by integrating cultural and structural dimensions by highlighting the relationship between symbolic representations and structural inequalities.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study examines the social implications of female gender stereotypes from a cultural and structural perspective.
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Key Findings & Data:Within the scope of the research, Google Doodles prepared specifically for Women's Day between 2005 and 2025 were examined.
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Conclusion & Impact:The study makes a unique contribution to the literature by integrating cultural and structural dimensions by highlighting the relationship between symbolic representations and structural inequalities.
🔬Design:Araştırma Makalesi
📍Scope:2005 Verileri
⚙️Variables:Stereotip · Kadın · Toplumsal Cinsiyet

Abstract

This study examines the social implications of female gender stereotypes from a cultural and structural perspective. Within the scope of the research, Google Doodles prepared specifically for Women's Day between 2005 and 2025 were examined. The semiotic analysis reveals that women were initially represented through images of fragility and grace, and that over time, their presence in professional diversity, solidarity, and STEM fields became more visible. The findings were compared with structural data from the "Fifteen Years, Fifteen Facts" report, based on a fifteen-year study by United Nations Women (UN Women), revealing multidimensional obstacles such as wage inequality, care burden, lack of political representation, violence, and the digital divide. The analysis demonstrates that cultural visibility is an important tool for raising social awareness, but that lasting gender equality must be supported by economic, legal, and political reforms. The study makes a unique contribution to the literature by integrating cultural and structural dimensions by highlighting the relationship between symbolic representations and structural inequalities.

Özet

Bu çalışma, kadın cinsiyet stereotiplerinin toplumsal yansımalarını kültürel ve yapısal boyutlarıyla ele almaktadır. Araştırma kapsamında, 2005–2025 yılları arasında Kadınlar Günü’ne özel hazırlanan Google Doodle’ları incelenmiştir. Göstergebilimsel çözümleme sonucunda, kadınların ilk yıllarda kırılganlık ve zarafet imgeleriyle temsil edildiği; zamanla mesleki çeşitlilik, dayanışma ve STEM alanlarındaki varlıklarının görünür kılındığı belirlenmiştir. Elde edilen bulgular, Birleşmiş Milletler (BM) Kadın Birimi’nin (UN Women) on beş yıllık çalışmasına dayanan “Fifteen Years, Fifteen Facts” raporundaki yapısal verilerle karşılaştırılmış; ücret eşitsizliği, bakım yükü, siyasal temsilde yetersizlik, şiddet ve dijital uçurum gibi çok boyutlu engeller ortaya konmuştur. Analiz, kültürel görünürlüğün toplumsal farkındalığı artırmada önemli bir araç olduğunu; ancak kalıcı toplumsal cinsiyet eşitliğinin ekonomik, hukuki ve politik reformlarla desteklenmesi gerektiğini göstermektedir. Çalışma, sembolik temsiller ile yapısal eşitsizlikler arasındaki ilişkiyi görünür kılarak literatüre kültürel ve yapısal düzlemleri bütünleştiren özgün bir katkı sunmaktadır.

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Cite This Article

Taş, N. Ö. (2026). Cultural and Structural Representations in the Context of Gender Stereotypes: A Comparative Analysis of Google Doodles and UN Women Data. Üsküdar Üniversitesi Sosyal Bilimler Dergisi, Sayı: 22, 19–46. https://doi.org/10.32739/uskudarsbd.12.22.167

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