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Journals / Gaziantep Üniversitesi Sosyal Bilimler Dergisi / 2018 / Cilt: 17 - Sayı: 1

The Effect Of The Online News On Tourism

Çevrimiçi Haberlerin Turizme Etkisi

Didem KUTLU
Eda DİŞLİ BAYRAKTAR
Hasan AYYILDIZ
Pages
160–175
Publication Date
2018-01-31
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

In these countries, news web sites with the highest number of daily visitors were determined and the news related to Turkey in the 5 years period between 2010 and 2014 were analyzed by content analysis.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:Due to the technological developments, people are able to quickly reach the information and the news about destinations where they have planned to go on their holidays.
📊
Key Findings & Data:It is indisputable that the media is a significant influence on public awareness, tourist purchase decision, destination image and tourist behavior.
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Conclusion & Impact:In these countries, news web sites with the highest number of daily visitors were determined and the news related to Turkey in the 5 years period between 2010 and 2014 were analyzed by content analysis.
🔬Design:Research Article
📍Scope:2010 Verileri
⚙️Variables:Destinasyon İmajı · Turizm · Çevrimiçi Haber Siteleri

Abstract

Due to the technological developments, people are able to quickly reach the information and the news about destinations where they have planned to go on their holidays. Online news websites are important and reliable tools which deliver up-to-date information about a destination to broad masses. It is indisputable that the media is a significant influence on public awareness, tourist purchase decision, destination image and tourist behavior. A tourist who chooses a holiday destination decides among countless destinations according to the information he receives from various sources. Therefore, in this study, the news in the two foreign online news sites are interpreted according to the touristic arrival statistics from the Ministry of Culture and Tourism. The two countries to be included in the study, Germany and England, were selected among the countries that sent the most tourists to Turkey. In these countries, news web sites with the highest number of daily visitors were determined and the news related to Turkey in the 5 years period between 2010 and 2014 were analyzed by content analysis.

Özet

Gelişen teknolojiye bağlı olarak, insanlar tatillerini geçirmek istedikleri destinasyonla ilgili bilgiye ve haberlere hızlı bir şekilde ulaşabilmektedirler. Çevrimiçi haber siteleri, geniş kitlelere bir destinasyonla ilgili güncel bilgiler veren önemli ve güvenilir araçlardır. Medyanın kamu bilinci oluşturma, turistin satın alma kararı, destinasyon imajı ve turist davranışına önemli etkileri olduğu göz ardı edilmez bir gerçektir. Turist, çeşitli kaynaklardan aldığı bilgiye göre sayısız destinasyon arasından bir tatil yerine karar vermektedir. Dolayısıyla bu çalışmada Kültür ve Turizm Bakanlığı’ndan alınan ülkemize geliş istatistiklerine göre, yurt dışındaki iki çevrimiçi haber sitesindeki haberlerin turist gelişlerine etkisi yorumlanmıştır. Çalışmaya dahil edilen iki ülke, Almanya ve İngiltere, ülkemize en çok turist gönderen ülkeler arasından seçilmiştir. Bu ülkelerdeki haber siteleri ise günlük ziyaretçi sayılarına göre belirlenmiş ve Türkiye ile ilgili haberler, 2010-2014 yılları arasındaki beş yıllık dönemde içerik analizi yöntemiyle incelenmiştir.

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Cite This Article

KUTLU, D., BAYRAKTAR, E. D., AYYILDIZ, H. (2018). The Effect Of The Online News On Tourism. Gaziantep Üniversitesi Sosyal Bilimler Dergisi, Cilt: 17 - Sayı: 1, 160–175. https://ajindex.com/articles/131365

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