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Journals / Doğuş Üniversitesi Dergisi / 2002 / Sayı: 5

Dağıtım Kanallarında Üretici-Bayi İlişkilerinde Bağımlılık Kavramı ve Bağımlılığın İşbirliği, Bağlılık ve Memnuniyet Üzerine Etkileri

Cengiz YILMAZ
Ebru KABADAYI TÜMER
Bülent SEZEN
Pages
181–192
DOI
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

Several implications of the study finding are presented.

📌 3 Key Takeaways

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Objective & Hypothesis:In this study, we focus on the construct of dependence in working relationships between manufacturer firms and their distributors.
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Key Findings & Data:The hypotheses developed in the conceptual section of the study are tested using survey data collected from 192 automobile dealers in Turkey.
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Conclusion & Impact:Several implications of the study finding are presented.
🔬Design:Survey & Empirical Study
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

In this study, we focus on the construct of dependence in working relationships between manufacturer firms and their distributors. We discuss the three facets of the dependence construct (transaction investments, replacability and importance) and their specific effects on manufacturer-distributor relationships. Specifically, the links between dependence and some important relational outcomes (commitment, cooperation and satisfaction) are investigated in detail. The hypotheses developed in the conceptual section of the study are tested using survey data collected from 192 automobile dealers in Turkey. Several implications of the study finding are presented.

Özet

Bu makalede dağıtım kanalı içerisinde yer alan üretici firmalar ile aracıları arasındaki karşılıklı iş ilişkileri sonucunda ortaya çıkan bağımlılık kavramının önemi üzerinde durulmaktadır. Bağımlılık kavramının unsurları (özgün yatırımlar, yerine konulabilirlik ve önem) ve bunların üretici-bayi ilişkilerine olan etkisi tartışılmaktadır. Ayrıca bağımlılığın önemli çıktıları olan üç değişken (bağlılık, işbirliği davranışı ve memnuniyet) ile arasındaki bağlantı ayrıntılı olarak incelenmektedir. Makalenin teorik bölümünde ortaya atılan hipotezler, Türkiye'de faaliyet gösteren 192 otomobil bayisine yapılan anket çalışması ile test edilmekte ve sonuçların tartışılması ile makale sona ermektedir.

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Cite This Article

YILMAZ, C., TÜMER, E. K., SEZEN, B. (2002). Dağıtım Kanallarında Üretici-Bayi İlişkilerinde Bağımlılık Kavramı ve Bağımlılığın İşbirliği, Bağlılık ve Memnuniyet Üzerine Etkileri. Doğuş Üniversitesi Dergisi, Sayı: 5, 181–192. https://ajindex.com/articles/129215

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References (11)

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