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Journals / Doğuş Üniversitesi Dergisi / 2009 / Cilt: 10 - Sayı: 2

Innate and domain-specific innovativeness : An implementation on cellular phone users

Kişisel ve ürün temelli yenilikçilik : Cep telefonu kullanıcıları üzerine ampirik bir uygulama

Serkan AYDIN
Pages
188–203
DOI
—
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

It is seen that consumer innovativeness is a construct investigated at both innate and domain-specific level.In this study, by discussing the concept of consumer innovativeness at both innate and domain-specific levels, it is examined the effects of individual characteristics such as risk taking tendency and self-esteem, and of domain specific characteristics.Findings shows the significance of ctors that are thought to affect both innate and domain- innovativeness.

📌 3 Key Takeaways

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Objective & Hypothesis:ABSTRACT: Amount of the demand for new products is related with adoption and spread of innovations.
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Key Findings & Data:Some individuals have a greater tendency towards adopting new technologies.
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Conclusion & Impact:It is seen that consumer innovativeness is a construct investigated at both innate and domain-specific level.In this study, by discussing the concept of consumer innovativeness at both innate and domain-specific levels, it is examined the effects of individual characteristics such as risk taking tendency and self-esteem, and of domain specific characteristics.Findings shows the significance of ctors that are thought to affect both innate and domain- innovativeness.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Domain Parameters

Abstract

ABSTRACT: Amount of the demand for new products is related with adoption and spread of innovations. Some individuals have a greater tendency towards adopting new technologies. The studies in the literature suggest that consumer innovativeness is related with consumer behavior and characteristics. It is seen that consumer innovativeness is a construct investigated at both innate and domain-specific level.In this study, by discussing the concept of consumer innovativeness at both innate and domain-specific levels, it is examined the effects of individual characteristics such as risk taking tendency and self-esteem, and of domain specific characteristics.Findings shows the significance of ctors that are thought to affect both innate and domain- innovativeness.

Özet

ÖZET: Yeni ürünlere yönelik talebin hacmi, yeniliklerin kabulü ve yayılması süreciyle ilgilidir. Bazı bireyler yeni teknolojileri kabul etmeye daha eğilimlidir.Literatürde tüketici yenilikçiliğinin tüketici davranış ve özellikleriyle ilişkili olduğu ileri sürülmektedir. Tüketici yenilikçiliğinin hem kişisel hem de belirli bir ürün kategorisi düzeyinde incelenen bir kavram olduğu görülmektedir. Bu çalışmada,tüketici yenilikçiliği kavramı hem kişisel özellik hem de belirli bir ürün kategorisi düzeyinde ele alınarak; risk alma eğilimi ve öz saygı gibi kişisel özelliklerle fikir liderliği, uzmanlık ve sosyal kimlik fonksiyonu gibi ürün kategorisine özgü kişisel özelliklerin bu iki yenilikçilik boyutu üzerindeki etkisi incelenmiştir. Bulgular,oluşturulan faktörlerin anlamlılığını ortaya koymaktadır.

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Cite This Article

AYDIN, S. (2009). Innate and domain-specific innovativeness : An implementation on cellular phone users. Doğuş Üniversitesi Dergisi, Cilt: 10 - Sayı: 2, 188–203. https://ajindex.com/articles/128568

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