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Journals / Gazi University Journal of Science / 2025 / Volume: 38 Issue: 4

Uncovering Shifts in Online Market Shopping Behavior During Covid-19 Pandemic

Burcu Yılmazel(ESKİŞEHİR TEKNİK ÜNİVERSİTESİ, MÜHENDİSLİK FAKÜLTESİ)0000-0001-8917-6499
Müzeyyen Anıl Şenyel Kürkçüoğlu(MIDDLE EAST TECHNICAL UNIVERSITY, FACULTY OF ARCHITECTURE)0000-0002-9423-6932
Tuncay Küçükpehlivan(Başarsoft Bilgi Teknolojileri A.Ş)0000-0001-9054-5984
Mehtap Özenen Kavlak(Istanbul University, Faculty of Open and Distance Education, Department of Geography)0000-0002-5369-4494
Tuğrul Hocaoğlu(ISPARTA UNIVERSITY OF APPLIED SCIENCES, YALVAÇ VOCATIONAL SCHOOL)0000-0002-7096-3051
Saye Nihan Çabuk(ESKİŞEHİR TEKNİK ÜNİVERSİTESİ, YER VE UZAY BİLİMLERİ ENSTİTÜSÜ)0000-0003-4859-2271
Alper Çabuk(ESKİŞEHİR TEKNİK ÜNİVERSİTESİ, YER VE UZAY BİLİMLERİ ENSTİTÜSÜ)0000-0002-0684-2247
Pages
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Publication Date
2025-12-01
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AI Summary & Key Takeaways

AI Insight
⚡ TL;DR(Too Long; Didn't Read)

By integrating statistical evidence with spatial visualization, this study provides insights into how crisis-driven shifts in consumer behavior intersect with social and geographic factors, offering a basis for future research and policy considerations in urban retail and e-commerce planning.

📌 3 Key Takeaways

🎯
Objective & Hypothesis:This study investigates shifts in online market shopping behavior in Ankara, Türkiye, during three distinct stages of the COVID-19 pandemic: pre-pandemic, the period of stringent restrictions, and the subsequent easing of restrictions.
📊
Key Findings & Data:A non-parametric Kruskal–Wallis test identifies significant differences in online sales across the three periods, while Geographic Information Systems mapping visualizes the spatial distribution of changes at the neighborhood level.
💡
Conclusion & Impact:By integrating statistical evidence with spatial visualization, this study provides insights into how crisis-driven shifts in consumer behavior intersect with social and geographic factors, offering a basis for future research and policy considerations in urban retail and e-commerce planning.
🔬Design:Research Article
📍Scope:Comprehensive Sample
⚙️Variables:Covid-19 · Online shopping · Geospatial mapping

Abstract

This study investigates shifts in online market shopping behavior in Ankara, Türkiye, during three distinct stages of the COVID-19 pandemic: pre-pandemic, the period of stringent restrictions, and the subsequent easing of restrictions. Using online sales data from local supermarkets, we combine statistical and spatial analyses to evaluate how consumer behavior evolved and how it relates to socioeconomic and geographic factors. A non-parametric Kruskal–Wallis test identifies significant differences in online sales across the three periods, while Geographic Information Systems mapping visualizes the spatial distribution of changes at the neighborhood level. Correlation analyses reveal that online shopping activity is positively associated with higher socioeconomic status and education levels, with these relationships becoming more pronounced during the restriction period. The findings demonstrate that online grocery adoption surged under strict measures and partially stabilized afterward, with spatial patterns highlighting disparities between central and peripheral districts. By integrating statistical evidence with spatial visualization, this study provides insights into how crisis-driven shifts in consumer behavior intersect with social and geographic factors, offering a basis for future research and policy considerations in urban retail and e-commerce planning.

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Cite This Article

Yılmazel, B., Kürkçüoğlu, M. A. Ş., Küçükpehlivan, T., Kavlak, M. Ö., Hocaoğlu, T., Çabuk, S. N., Çabuk, A. (2025). Uncovering Shifts in Online Market Shopping Behavior During Covid-19 Pandemic. Gazi University Journal of Science, Volume: 38 Issue: 4. https://doi.org/10.35378/gujs.1555966

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